General Manager Rod's Ride On Powersports — La Crosse, WI

WE'RE LOOKING FOR A LEADER WHO TAKES OWNERSHIP.

Rod's Ride On Powersports is looking for an experienced, results-driven General Manager who is ready to take ownership of the dealership's performance, culture, and future. This is not a "9-to-5 manager" position. We are looking for someone who treats the dealership like it is their own business. The right candidate understands that their success is the dealership's success—and the dealership's success is their responsibility. If you are the type of person who sees a problem and finds a solution, takes accountability instead of making excuses, sets the standard for everyone around you, and refuses to quit when things get difficult, we want to talk to you. Prior dealership leadership experience is

REQUIRED.

Powersports dealership leadership experience is strongly preferred.

THE MISSION

Your mission as General Manager is simple: Build a great team. Sell more. Make more. Take care of customers. Improve every day. Win. You will have overall responsibility for the dealership's performance and will be expected to lead from the front. You will be responsible for driving results across Sales, Finance, Service, Parts, Inventory, Marketing, and overall dealership operations. You won't be successful by simply managing people. You will be successful by building people, building processes, driving accountability, and producing results.

WHAT SUCCESS LOOKS LIKE

The General Manager will be directly accountable for:

• Overall dealership profitability and financial performance
• Sales volume and gross profit performance
• F&I performance and PVR
• Service and Parts profitability
• Customer satisfaction and retention
• Inventory management, aging, turn rate, and profitability
• Lead management and sales conversion
• Employee productivity and performance
• Recruiting, training, and developing top talent
• Department manager performance and accountability
• Operating expenses and departmental budgets
• Dealership processes, efficiency, and execution
• Customer experience from the first contact through ownership
• Manufacturer relationships and performance standards
• Building a culture of urgency, accountability, teamwork, and winning You will know your numbers.

You will know your people. You will know what is happening in every department. And when the numbers aren't where they need to be, you will own it and fix it.

WE ARE LOOKING FOR A NEVER-QUIT LEADER

We want someone with a never-quit attitude. Someone who doesn't blame the market. Someone who doesn't blame the competition. Someone who doesn't blame their team. Someone who doesn't make excuses. When something isn't working, you figure out why—and you fix it. When the dealership has a great month, you don't become complacent. When the dealership has a difficult month, you don't panic. You go back to work. You understand that winning in this business requires consistency, discipline, urgency, and relentless execution. You don't wait for someone else to solve the problem. You take ownership.

YOUR RESPONSIBILITIES

Lead the Entire Dealership

• Take overall responsibility for dealership operations and results
• Lead and develop department managers
• Establish clear performance expectations and measurable goals
• Conduct regular performance reviews and accountability meetings
• Ensure every department understands its role in the dealership's success
• Create a culture where high performance is expected—not optional Drive Sales & Profitability
• Develop strategies to increase unit sales and gross profit
• Monitor sales performance daily, weekly, and monthly
• Analyze closing ratios, traffic, leads, appointments, gross, and inventory turn
• Work with Sales and Finance management to maximize front-end and back-end profitability
• Identify opportunities to increase PVR and overall dealership profitability
• Hold management accountable for hitting financial and operational targets Own Fixed Operations
• Work closely with Service and Parts leadership to improve profitability and customer retention
• Monitor technician productivity, efficiency, hours sold, effective labor rate, and customer-pay performance
• Identify opportunities to grow Service and Parts revenue
• Ensure customers are being retained after the sale Build a Winning Team
• Recruit exceptional people
• Develop future leaders
• Coach underperforming employees
• Reward high performers
• Address performance issues quickly
• Create clear expectations and accountability throughout the organization
• Build a team that wants to win together Manage Inventory
• Maintain disciplined inventory management
• Monitor aging and inventory turn
• Ensure pricing remains competitive while protecting profitability
• Work with management to identify aged units and develop action plans
• Balance inventory levels with market demand Drive Accountability The GM will establish measurable goals for every department and ensure those goals are being tracked and achieved.

What gets measured gets managed. You will be expected to know where the dealership stands every day—not at the end of the month when it's too late to make a difference.

THE PERSON WE WANT

We are looking for someone who:

• Has previous dealership leadership experience
• Has a proven history of producing results
• Has Powersports dealership experience - highly preferred
• Is highly competitive and motivated to win
• Takes personal ownership of results
• Holds themselves and others accountable
• Has exceptional business and financial acumen
• Understands dealership KPIs and profitability
• Is comfortable making difficult decisions
• Leads from the front
• Is hands-on and willing to get involved wherever needed
• Has high energy and a strong sense of urgency
• Can motivate people while maintaining high standards
• Doesn't accept mediocrity
• Doesn't make excuses
• Doesn't quit Most importantly: You are the type of person who says, "This is my responsibility.

How do we fix it?"

Not:

"That's not my department."

Not:

"That's someone else's problem."

Not:

"There's nothing we can do." You find a way.

THIS IS AN OWNERSHIP MINDSET

You don't need to own the dealership to think like an owner. We are looking for someone who will walk through the doors every morning thinking: "What can I do today to make this dealership better than it was yesterday?" Someone who understands that every dollar of gross profit matters. Every customer matters. Every employee matters. Every unit matters. Every opportunity matters. And every day matters. Your performance will directly impact the performance of the dealership. Your success will be our success.

WHY ROD'S RIDE ON POWERSPORTS?

Rod's Ride On Powersports is a growing dealership with an aggressive vision for the future. We are not looking for someone to simply maintain what we have. We want someone who wants to build something. This is an opportunity for a proven dealership leader to have a major impact on the growth, culture, profitability, and future direction of the organization. If you are satisfied with maintaining the status quo, this isn't the job for you. If you want to build a high-performing dealership, develop great people, compete at a high level, and be rewarded for the results you produce, we want to meet you.

ARE YOU THE ONE?

If you have the dealership leadership experience, the competitive fire, the business knowledge, and the never-quit mentality to take ownership of a growing Powersports dealership, apply today. We aren't looking for someone who wants a job. We're looking for someone who wants to WIN. Take ownership. Build the team. Drive the results. Win together. Rod's Ride On Powersports We Are The Difference ieve excellence every day!

Benefits:

401(k) 401(k) matching Employee discount Health insurance Paid time off

Experience:

Dealership Leadership:

3 years (Required)

Powersports Dealership Leadership:

3 years (Preferred)

License/Certification:

Driver's License (Required) WI Sales License (Preferred)

Work Location:

In person