TikTok Shop Operations Manager

TikTok Shop Operations Manager Beauty Creations - 2.4 Santa Fe Springs, CA Job Details Full-time From $75,000 a year 3 hours ago Qualifications Teamwork Sales management Customer service E-commerce Sales strategy

Analytics Full Job Description SUMMARY:

As the TikTok Shop Operations Manager, we're looking for a performance-driven TikTok expert to own our overall TikTok Shop growth (including live selling strategy, affiliate program etc.) This role is responsible for ensuring our TikTok shop is running on all cylinders. This would include merchandising, campaign enrollment, customer service support, affiliate marketing management and more. You will build and manage a consistent live schedule, optimize sales performance, and help scale TikTok into a major revenue channel.

RESPONSIBILITIES

Live Selling Strategy Develop and execute a TikTok Live strategy focused on driving revenue and product sell-through TikTok Shop Ownership Manage TikTok Shop performance, including product tagging, merchandising, and promotions Optimize product assortment, bundles, and pricing strategies for conversion Partner with marketing and inventory teams to align product priorities On-Camera & Talent Management Host TikTok Lives when needed and/or train internal and external hosts Coach talent on selling techniques, engagement tactics, and product storytelling Ensure all live content feels natural, engaging, and conversion-focused Performance & Optimization Track and analyze live performance metrics including GMV, conversion rate, AOV, and viewer retention Continuously test and optimize live formats, timing, and selling strategies Identify what products and messaging drive the highest sales Cross-Functional Collaboration Work closely with content, marketing, and product teams to align messaging and promotions Coordinate with influencer and affiliate partners for live selling opportunities Build a consistent live schedule aligned with product launches, promotions, and key moments Create engaging live concepts that blend entertainment and selling

QUALIFICATIONS

3+ years experience in live selling, social commerce, or TikTok Shop Strong understanding of TikTok Live and conversion-driven content Comfortable on camera and confident in a selling environment Experience managing or training talent is a plus Analytical mindset with strong focus on performance and revenue Beauty experience preferred

Job Type:

Full-time Pay:

From $75,000.00 per year

Work Location:

In person