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C
Confidential
Social Media Strategy Manager
Career Insights for Operations Manager (General)
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Scorecard
Based on Indiana data
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What they do
An Operations Manager manages operations for a specific area within a company or organization. Supervises staff, oversees quality control, process improvement, and budget management for daily work activities. Has significant authority within their area of responsibility such as hiring, training, and managing staff.
$99,348 / year median in Indiana
+9% projected growth
Job Description
Overview We are seeking a dynamic and innovative Social Media Strategy Manager to lead our brand's social media presence and elevate our digital marketing efforts. In this role, you will craft compelling social media strategies that resonate with target audiences, drive engagement, and enhance brand awareness across multiple platforms. Your expertise in digital marketing analytics, content creation, and social media management will be instrumental in shaping our online voice and expanding our reach. Join us to inspire audiences, foster meaningful relationships, and deliver measurable results through creative and data-driven social media campaigns. Duties Develop comprehensive social media strategies aligned with overall marketing goals to maximize brand visibility and engagement. Oversee content creation and curation across various social media platforms, ensuring consistency in branding, tone, and messaging. Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities, informing strategic adjustments. Manage social media advertising campaigns on platforms like Facebook Advertising to boost reach and conversions. Analyze social media metrics using tools such as Google Analytics and social media analytics platforms to evaluate campaign performance. Collaborate with cross-functional teams. Implement SEO best practices and keyword research techniques to optimize content discoverability and search engine rankings. Maintain active relationships with influencers, partners, and community members to foster brand loyalty and advocacy. Monitor digital marketing performance metrics regularly to refine strategies for improved ROI and audience engagement. Ensure all content adheres to branding guidelines while proofreading for accuracy and clarity before publication. Qualifications Proven experience in social media management, digital marketing performance monitoring, and content marketing strategies. Strong proficiency with social listening tools, web analytics (Google Analytics), and media editing tools such as Adobe Photoshop, Illustrator, and Premiere Pro. Demonstrated ability to develop creative content including graphics, videos, photography, and written posts tailored for diverse platforms. Knowledge of SEO techniques, keyword research methods, and e-commerce integration is highly desirable. Excellent communication skills with the ability to craft compelling narratives that align with brand voice. Familiarity with social media advertising platforms such as Facebook Ads Manager. Ability to analyze complex data sets related to marketing analytics and translate insights into actionable strategies. Strong relationship management skills for engaging with influencers, partners, and internal teams effectively. A proactive mindset with the ability to adapt quickly in a fast-paced digital environment while maintaining attention to detail. Must have a minimum of 5 years of experience in Social Media Strategy.