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Sr. Manager CRM Field Operations
Career Insights for Field Operations Manager
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Based on Maryland data
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What they do
A Field Operations Manager is responsible for field operations of a company or organization, usually installing, repairing or maintaining equipment or services in the field, often outdoors. May supervise field technicians and operatives. Assists in developing regional business plans and strategies. Helps manage budget and expenditures. Ensures quality and technical expertise required for field work are met.
$102,614 / year median in Maryland
+3% projected growth
Job Description
Acting as the operational owner of CRM business-as-usual (BAU), this role partners closely with business stakeholders, IT, vendors, and field teams to ensure CRM capabilities are effectively deployed, supported, and continuously optimized to meet evolving business needs.
This role serves as a functional subject matter expert and trusted partner, translating business needs into operational solutions while ensuring seamless execution and a strong field experience.
Key Responsibilities
- Lead the day-to-day operational management of CRM capabilities, ensuring business continuity, operational effectiveness, and user satisfaction.
- Serve as the operational owner of CRM-related business processes, workflows, and support models.
- Monitor CRM performance, identify operational gaps, and implement improvements to enhance field efficiency and user experience.
- Ensure operational readiness and continuity for launches, field force changes, campaigns, and business priorities.
- Execute CRM roadmap priorities in partnership with business stakeholders and cross-functional teams.
- Manage CRM releases, enhancements, issue triage, testing, and operational deployment activities.
- Translate business requirements into actionable operational solutions and system enhancements.
- Maintain change control, documentation, and operational governance processes.
- Act as primary operational liaison for field teams regarding CRM-related inquiries, processes, efficiencies, and support needs.
- Drive adoption and operational pull-through of CRM capabilities through communications, training, and support.
- Ensure field readiness and successful implementation of CRM enhancements and new initiatives.
- Partner with Commercial Operations, IT, Marketing, Data & Analytics, Sales Leadership, and vendors to support execution of CRM capabilities.
- Influence within the function to optimize processes, improve adoption, and address operational needs.
Essential Requirements:
- Bachelor's degree.
- 2 years of experience in CRM platforms, including adoption, omnichannel engagement, large-scale implementations, and system integrations (e.g., Salesforce, Veeva, or equivalent).
- Functional, operational knowledge. Strong understanding of sales processes and workflows
- Strong commitment to customer success and user experience.
- Hands-on experience with IQVIA/Salesforce/VEEVA ecosystem tools
Preferred Experience:
- Advanced degree
- 5 years of experience in CRM platforms, including adoption, omnichannel engagement, large-scale implementations, and system integrations (e.g., Salesforce, Veeva, or equivalent)
- Pharma Industry Experience When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines.