Marketing Strategy Manager at Badger State Brewing Company Marketing Strategy Manager at Badger State Brewing Company in Green Bay, Wisconsin Posted in 15 days ago.

Type:

full-time Get to Know UsBadger State Brewing was built in Wisconsin with a simple belief: when you take pride in where youre from, the work feels better. Founded in 2013 by Green Bay residents Andrew Fabry and Sam Yanda, what started as a local brewery has grown into a craft beverage company rooted in community, creativity, and doing things the right way.

We believe great beverages (and great workplaces) come from people who care deeply about their craft, their teammates, and the communities they serve. That means showing up curious, pushing for better ideas, and respecting different perspectives an experience that makes us stronger. Were not interested in standing still. Whether were innovating in the brewhouse, launching new beverages like cider and seltzer, or finding smarter, more sustainable ways to operate, were always building toward whats nextwithout losing sight of where we came from.

Were here to invest in our people and in our surroundings. If you take pride in your work, value teamwork over ego, and want to help shape a brand that represents Wisconsin with purpose and authenticity, youll feel at home here.

Get to

Know The RoleKey Responsibilities:

Beer Brand Marketing (Distribution & Retail)Develop and coordinate brand campaigns, timelines and execution reportsCreate sales tools for distributors and retailers (sell sheets, decks, seasonal one-pagers, etc.)Coordinate launches for core beers and seasonals across email, social, and distributor channelsSupport and plan off-site events and activations (festivals, tastings, retailer events)Oversee production of point-of-sale materials for grocery, on-premise, and independent accountsLead brand campaigns across retail, wholesale, and owned channels.

Partner with CMO on brand and go-to-market strategy.

Drive seasonal/product storytelling with Creative, Digital, and Store teams.

Use insights and performance data to optimize campaigns.

Own timelines, calendars, and cross-functional coordination.

Oversee in-store marketing supporting sales team and wholesale programs.

Social Media Direction & Support:

Create framework and campaigns for engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns.

Advertising Campaigns:

Developing and executing advertising strategies across various channels, including digital, print, and radio.

Partnerships and Collaborations:

Work with marketing team and coordinate with other businesses to expand the brewery's reach and increase sales.

Public Relations:

Building relationships with media outlets and influencers to generate positive press coverage and brand visibility.

Brand Management:

Ensuring consistent brand messaging and visual identity across all marketing materials and platforms.

Market Analysis:

Monitoring market trends, analyzing sales data, and identifying opportunities for growth.

Restaurant & Tap Room Marketing:

Plan and execute local campaigns to drive foot traffic, promote events, and increase loyalty program signupsRun loyalty, email, and SMS marketing using guest communication tools and point of sale systemsManage local social media for each location using major digital platformsSupport and help evolve the entertainment calendar with weekly meetings, pre-promotion, and post-event analysisCore ResponsibilitiesOversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, , Twitter, and Mailchimp.

Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.

Plan, organize and implement a range of social media programs.

Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad managementDevelop and maintain ongoing relationships with craft beverage community.

QualificationsB.A. or B.S. in Business Administration, Marketing, Public Relations, or related fieldFive years experience in marketing, particularly beverage and hospitality facingUnderstanding of engaging content including photos, video, editingAptitude for exceptional copywritingProject management minded with strong organizational skillsDesire to work in the food and beverage industry, with a strong knowledge of beer preferred

Event Planning Experience:

Experience in understanding and executing successful events is beneficial.

Passion for beer, craft beverages, and the social nature of communal imbibing.

Compensation & BenefitsCompetitive Pay:

Base salary commensurate with experience, plus incentive-based bonus potential.

Retirement:

401k with Safe Harbor matching contributions.

Paid Time Off:

Up to 21 days PTO with tenure, paid sick leave, and 14 paid holidays annually.

Paid Leave:

Enhanced paid parental leave.

Flexible Schedule:

Flex days for salaried employees covering weekend events.

Staff Discounts:

25% off beer and 40% off merchandisewe want you to rep the brand with pride and keep your fridge stocked.

Travel & Perks:

Mileage and expense reimbursement, beer destination trips, and milestone-based sabbaticals.

Shift Bevvys:

A good days work deserves a good beer (or beverage).

•Please note that applications are reviewed on a rolling basis. An immediate response does not mean we have not received or rejected your application! Our team does its best to review and reach out in a timely manner. No response may indicate requirements have not been met via resume' supplied. recblid cas0j8zigb03m4jayi1rh9u1bhbs89