GTM operations & Program Coordinator

GTM operations & Program Coordinator groundcover - 2.0 San Francisco, CA Job Details 1 hour ago Qualifications Project team coordination Data quality management Marketing automation HubSpot Cross-functional collaboration Cross-functional communication Full Job Description About groundcover We're not here to blend in - we're here to change how observability works. groundcover has built a radically different approach to cloud-native observability that competitors can't match. We're a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for today's AI-driven world. As our GTM Operations & Programs Coordinator , you'll own the systems, workflows, and execution support that keep revenue marketing running smoothly end to end: from campaign setup and lifecycle automation to lead routing, reporting, and cross-functional coordination. Join a team that's redefining the category and shaping how engineers everywhere understand and optimize their systems. This is a hybrid role in San Francisco (3 days a week). Responsibilities Own day-to-day HubSpot administration (forms, workflows, lifecycle stages, campaigns, reporting) Build and maintain GTM automation connecting campaigns to pipeline and revenue Manage lead routing and handoff from marketing to sales Support campaign, lifecycle, event, and partner program execution Coordinate timelines and deliverables across marketing, sales, and partners Maintain dashboards and deliver weekly GTM performance reporting Document and improve GTM processes and workflows Use automation and AI tools to reduce manual work and improve data quality

Requirements:

Must-Haves 2-4 years experience in marketing ops, GTM ops, or program coordination Hands-on HubSpot experience (Marketing Hub required) Strong organizational and project management skills Experience working cross-functionally with marketing and sales High attention to detail and data quality Familiarity with tools like Notion, Linear, or similar Interest in automation and AI