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Utopia Brands
Community Manager - Tik Tok Shop
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Job Description
Job Overview We are seeking an energetic and strategic Community Manager to lead our TikTok Shop presence, engaging with audiences, fostering brand loyalty, and driving sales through innovative social media marketing. This role offers an exciting opportunity to craft compelling content, analyze digital marketing performance, and build vibrant online communities. As the face of our brand on TikTok, you will develop engaging campaigns, manage influencer collaborations, and utilize cutting-edge media editing tools to showcase our products. Your expertise in social media content creation and analytics will be pivotal in elevating our brand visibility and customer engagement across digital platforms. Responsibilities Develop and execute dynamic social media content strategies tailored for TikTok Shop, ensuring alignment with overall brand goals. Create captivating videos, graphics, and photography using Adobe Creative Suite tools such as Photoshop and Illustrator to produce high-quality media assets. Manage daily social media operations including scheduling posts with Buffer or Hootsuite, monitoring engagement metrics, and responding promptly to community interactions. Conduct social listening to gather insights on customer preferences, trending topics, and competitor activities to inform content planning. Optimize TikTok Shop listings using SEO best practices and keyword research to enhance discoverability. Collaborate with influencers and partners to expand reach through media collaborations and relationship management efforts. Analyze campaign performance utilizing Google Analytics, web analytics, and social media analytics tools; prepare reports on marketing performance metrics for continuous improvement. Oversee paid advertising campaigns on Facebook Advertising and other platforms to boost visibility and sales. Monitor social media platforms for brand mentions, feedback, and public relations opportunities to maintain a positive brand image. Ensure all content adheres to branding guidelines while proofreading for accuracy and clarity before publishing. Experience Proven experience managing social media platforms with a focus on TikTok Shop or similar e-commerce channels. Strong background in digital marketing performance monitoring using tools like Google Analytics, Buffer, Hootsuite, or equivalent applications. Demonstrated ability in content creation including video editing, graphic design, photography, and media editing tools such as Adobe Photoshop, Illustrator, and Creative Suite. Familiarity with social listening techniques and social media management strategies that drive engagement and growth. Knowledge of SEO principles, keyword research methods, and digital marketing analytics to optimize content reach. Experience in public relations or relationship management within a digital environment is a plus. Ability to craft compelling content writing tailored for diverse audiences across multiple social media channels. Strong organizational skills with the capacity to handle multiple projects simultaneously while maintaining attention to detail in proofreading and branding consistency.