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FC
Frederick County Local Government
Public Information Officer
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What they do
A Public Information Director manages communications, announcements and news reports for public officials and government organizations and presents information to the public. Writes statements or press releases, organizes news conferences and works with media to disseminate information.
$182,020 / year median in Virginia
+3% projected growth
Job Description
We are looking for a strategic Public Information Officer to develop, implement, and evaluate public information, media relations, and digital communications strategies that support County operations and strategic priorities. This role serves as a trusted advisor to County leadership on communications matters, planning and coordinating initiatives that inform and engage the public. The ideal candidate exercises sound judgment, political awareness, and discretion while communicating effectively in routine, sensitive, and rapidly evolving situations. As a Public Information Officer, you will: Public Information and Media Relations Serve as the County's primary media contact and advise leadership on communications strategies. Develop press releases, public statements, and crisis communications while managing media inquiries and coverage. Communications and Digital Content Create and manage content across the County's website, social media, digital, print, and other communication channels. Ensure consistent messaging, branding, and public engagement through strategic communications. Community Engagement Represent the County at meetings, events, and outreach activities while building relationships with residents, media, and community partners. Maintain a visible and active presence in the community to support transparency and trust. Strategic Communications Develop and evaluate communication strategies, recommend improvements, and leverage communication tools and analytics to support County priorities. Availability Respond to media and public inquiries and provide communications support during evenings, weekends, emergencies, and other high-profile situations as needed. Bachelor's degree in communications, public relations, public administration, journalism, marketing, or a related field. Must possess a valid driver's license and have reliable transportation. Minimum of five (5) years of progressively responsible experience in public-sector communications, public relations, or media relations, including experience serving as an organizational spokesperson. Ability to develop and implement communications strategies; prepare clear, accurate, and accessible content for multiple audiences and platforms; and communicate effectively in high-pressure, sensitive, or rapidly evolving situations.