Channel Marketing Specialist

Channel Marketing Specialist Goodai Global USA, Inc. Irvine, CA Job Details Full-time $70,000 - $85,000 a year 2 hours ago Benefits Health insurance 401(k) Paid time off Employee discount Qualifications Data reporting Project management Bachelor's degree Full Job Description Channel Marketing Specialist Hansung Beauty Group We are seeking a highly organized and performance-driven Channel Marketing Specialist to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results. Key Responsibilities 1. Retail Channel Execution Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery) Coordinate in-store promotions, endcaps, and secondary placements Manage promotional calendars and ensure timely execution Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.) 2. Trade Marketing & Promotion Support Track and manage TPDs, markdown programs, and co-op initiatives Support retailer line reviews with marketing decks and performance insights Coordinate promotional forecasting with Sales and Operations teams Monitor trade spend ROI and effectiveness 3. Campaign & Content Coordination Align digital campaigns with retail launch timelines Coordinate with creative teams for channel-specific assets Ensure brand consistency across all retail touchpoints Support influencer or paid media activations tied to retail events 4. Reporting & Analytics Track sell-through lift during promotional periods Prepare weekly/monthly channel performance reports Analyze campaign performance and provide optimization recommendations Support executive-level reporting for key accounts 5. Cross-Functional Collaboration Work closely with Sales, Operations, and Finance to ensure smooth execution Coordinate with brand partners for product updates and marketing alignment Assist in inventory planning alignment for major campaigns Qualifications Bachelor's degree in Marketing, Business, or related field 2-4 years experience in channel marketing, trade marketing, or retail marketing Experience in Beauty, Skincare, or CPG preferred Strong Excel and reporting skills Experience with retail promotional programs Highly organized with strong project management ability Strong communication and collaboration skills Preferred Experience Experience working with national retail chains Knowledge of sell-in vs. sell-through dynamics Experience with retail media platforms Familiarity with trade spend management

Benefits :

401(K) Group health insurance Paid time off Annual incentive bonus based on performance Employee discount This position may also be eligible for performance-based bonus compensation. Actual compensation will be determined based on experience, qualifications, and internal equity.

Work Location:

In person (Irvine, CA)