Chief Marketing Officer

Chief Marketing Officer Advastar, Inc - Vista, CA, United States

Tagged:

Brand Management, Marketing, Lead Generation, Executive #jobalert |

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CHIEF MARKETING OFFICER

| Hybrid | Southern California Preferred A rapidly growing specialty home services contractor with operations across multiple states is hiring its first Chief Marketing Officer. The company serves residential customers with high-ticket solutions and has scaled significantly, expanding into new markets with a strong operational infrastructure and a data-driven culture already in place. This role reports directly to the CEO and carries full ownership of the marketing function — strategy, team, budget, and results. For an experienced marketing executive ready to build something, this is the opportunity. Anticipate $225K-$275K base salary, dependent on experience Strong bonus opportunities (could be close to $200K, based on performance, profits, etc.) Full suite of benefits Preferably located in Southern California Hybrid is preferred | Remote may be possible, consideration on a case-by-case basis •Experience/Background in Service-based Industries highly desired; construction, HVAC, roofing, specialty contracting, residential home services, etc.

Overview:

Define and execute a multi-channel marketing strategy that accelerates lead generation, brand awareness, and revenue growth across existing and emerging markets. Expand the company's lead acquisition channels beyond current digital performance — identify, test, and scale new sources of qualified residential customer demand. Build and lead a marketing team from the ground up, including hiring, development, and performance management. Manage all external agency and vendor relationships; evaluate performance against deliverables and optimize or replace as needed. Own brand positioning and identity across all platforms, ensuring consistency as the company enters new markets. Oversee digital marketing channels including SEO, SEM, social media, email, and content — holding each accountable to measurable outcomes. Drive the CRM and marketing automation strategy, ensuring marketing data integrates with sales performance metrics. Manage trade show and regional event strategy across all operating markets. Oversee the marketing budget with full P&L visibility; report on ROI and reallocate resources based on performance. Partner with the executive team and board to align annual marketing priorities with company-wide growth objectives.

Preferred Skills/Experiences:

15+ years of progressive marketing experience, including 7+ years in a senior leadership role (CMO, VP of Marketing, or equivalent). Background in service-based industries; home services, construction, HVAC, roofing, or specialty contracting experience strongly preferred. Demonstrated track record of scaling marketing operations for a multi-location, growth-stage company. Proven ability to build and diversify lead generation programs with measurable revenue impact. Experience building and managing a marketing team, including hiring and development. Strong command of digital marketing — SEO, SEM, email, social media, content strategy, and lead generation. Experience managing agency partnerships and holding external vendors accountable to performance. Fluency in marketing analytics, CRM platforms, and marketing automation tools; ability to manage by metrics and KPIs. Experience managing marketing budgets, forecasting expenses, and demonstrating ROI. Strong executive presence and communication skills; comfortable presenting to senior leadership and board-level audiences.

KEYWORDS

Chief Marketing Officer, CMO, VP of Marketing, Marketing Executive, Brand Strategy, Lead Generation, Digital Marketing, Multi-Location Marketing, Home Services Marketing, Specialty Contractor, Residential Services, SEO, SEM, Paid Search, Social Media Marketing, Content Strategy, Email Marketing, Marketing Automation, CRM, HubSpot, Salesforce Marketing Cloud, Marketing Analytics, Budget Management, Agency Management, Trade Show Marketing, Brand Positioning, Marketing Leadership, Team Building, Revenue Marketing, Performance Marketing, Customer Acquisition, Market Expansion, B2C Marketing, High-Ticket Services EEO Job # 1271