Communications Specialist

Description SUMMARY:

Performs a variety of intermediate professional and technical work providing Town information to the public, media, and Town employees on programs, projects, services, issues, and policies as well as related work as required. Examples of Duties Builds and executes the Town's social media strategy. Researches, develops and/or enhances platforms used by the Town. Oversees maintenance of the Town's website. Generates, edits, publishes, and shares daily content (texts, images, videos, etc.). Reacts to emerging situations and responds accordingly within a timely manner. Oversees special communication or marketing projects including but not limited to community and economic development, strategy and innovation, community engagement, etc. Develops material for internal and external use, such as employee communications, press releases, etc. Responds to media inquiries. Maintains a communications plan. Assists with marketing and economic development efforts. Assists with the Town's Emergency Response Plan and Emergency Action Plan. Maintains an archive of media material relating to the Town. Promotes and supports the overall mission of the Town by demonstrating courteous and cooperative behavior when interacting with public and staff; acts in a manner that promotes a harmonious and effective workplace environment. Performs related duties as necessary. Typical Qualifications

EDUCATION AND EXPERIENCE

Bachelor's degree in public relations, journalism, communications, public information, marketing, or related field. Three (3) years' experience in Public Information, Public Relations, Marketing, or the like. OR an equivalent combination of education, training, and experience.

PREFERRED QUALIFICATIONS

Experience with local government, public service, nonprofit, or community-based communications. Experience creating content for social media, websites, newsletters, press releases, flyers, videos, graphics, or similar materials. Familiarity with tools such as Canva, Adobe products, video editing software, website platforms, email marketing tools, or social media scheduling platforms. Bilingual communication skills, especially English and Spanish, are helpful. Supplemental Information

REQUIRED KNOWLEDGE AND SKILLS

Required Knowledge:

Thorough knowledge of writing, designing, and editing techniques required to prepare documents, reports, and marketing materials. Thorough knowledge of the Town's structure, policies, procedures, programs. Thorough knowledge of public information and modern principles and practices of public relations media. General knowledge of the structure of local, state, and federal governments as well as Town departments and responsibilities. Standard office practices and procedures, including filing and the operation of standard office equipment. Correct business English, including spelling, grammar and punctuation. Computer applications related to the work. Techniques for working collaboratively with the public.

Required Skills:

Developing promotional copy and performing technical editorial work. Writing public information reports and releases. Working closely with various citizens, committees, and staff members at all levels. Working independently and organizing work appropriately. Using a personal computer, digital camera, and similar types of apparatus/equipment to complete work. Developing public relations strategies and providing consultation and technical assistance to management and staff on communications. Coordinating social media applications such as, but not limited to, Adobe Photoshop, Adobe Acrobat, MS Word, Excel, and Publisher, CSS, and HTML. Identifying/defining problems, collecting data, establishing facts, and drawing valid conclusions. Using initiative and independent judgment within established procedural guidelines. Interpreting and dealing with several abstract and concrete variables. Contributing effectively to the accomplishment of team or work unit goals, objectives and activities. Establishing and maintaining effective working relationships with a variety of individuals contacted in the course of the work.

AMERICANS WITH DISABILITIES ACT COMPLIANCE

The Town of Rolesville is an Equal Opportunity Employer. ADA requires the Town of Rolesville to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management. As of July 1, 2025 Medical Insurance The Town pays for medical insurance coverage for regular employees through Blue Cross Blue Shield of NC. You may choose to extend coverage to eligible dependents through payroll deductions on a pre-tax basis. Coverage begins on the first day of the month following employment (e.g. work begins Jan 15, coverage begins Feb 1). Vision Insurance The Town pays for vision insurance coverage for regular employees through MetLife. You may choose to extend coverage to eligible dependents through payroll deductions on a pre-tax basis. Coverage begins on the first day of the month following employment (e.g. work begins Jan 15, coverage begins Feb 1). Dental Insurance The Town pays for dental insurance coverage for regular employees through MetLife. You may choose to extend coverage to eligible dependents through payroll deductions on a pre-tax basis. Coverage begins on the first day of the month following employment (e.g. work begins Jan 15, coverage begins Feb 1). Telemedicine The Town provides 24/7 access to doctors through Teladoc. Regular Town employees and their in-home family members are covered. Coverage begins on the first day of the month following employment (e.g. work begins Jan 15, coverage begins Feb 1). Flexible Spending Accounts The Town offers employees the option of setting aside money for medical and dependent care expenses using pre-tax dollars through Flores Flexible Spending. Local Governmental Employees Retirement System All regular employees are automatically enrolled into the NC Local Governmental Employees Retirement System (NCLGERS). The employee contributes 6% of gross wages to the retirement account. The Town contributes based on guidelines set by the retirement system. Participation begins on the first day of work. Employees are fully vested after 5 years of creditable service. 401k Supplemental Retirement The Town contributes 5% of gross wages for regular employees through the Empower Retirement System. Employees may voluntarily elect to make additional contributions on a pre-tax or after-tax basis. Participation begins on the first day of work. Life Insurance All regular employees are provided a basic life insurance benefit of $25,000 through MetLife, and the Town pays the full premium cost. Coverage begins 30 days after the first day of work (e.g. work begins Jan 15, coverage begins Feb 15). Short-term Disability Insurance The Town pays for short-term disability insurance coverage for regular employees through MetLife. Insurance payments begin on the 8th day of disability, with a maximum payment period of 26 weeks. Coverage begins 30 days after the first day of work (e.g. work begins Jan 15, coverage begins Feb 15). Holidays The Town follows the holiday schedule for the State of North Carolina, which currently includes 13 paid holidays per year: New Year's Day, Martin Luther King Jr Day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Veterans Day, Thanksgiving (2), and Christmas (3). Vacation Leave Vacation leave is earned at a rate based on length of service, beginning with a rate of 1 day per month. Leave accrues bi-weekly with the payroll process. You are required to complete six months of service before vacation leave will be granted. Vacation leave accumulation is capped at 30 days; excess hours may be eligible for transfer to sick leave. Sick Leave Sick leave is earned at a rate of 1 day per month. Leave accrues bi-weekly with the payroll process. Town employees may accumulate sick leave indefinitely. Parental Leave Eligible employees may receive up to 6 weeks of paid parental leave for the birth or adoption of a child. Employee Assistance Program The Town provides free, confidential support for personal, work-related, and family concerns. Special Separation Allowance for Law Enforcement Officers Law enforcement officers who retire on a service allowance may be eligible for a monthly separation allowance payable until age 62. Other conditions also apply. Workers Compensation All Town employees are covered under the North Carolina Worker's Compensation Act. This act covers those employees who suffer injuries as a result of an accident while performing duties. It will pay medical expenses and a portion of the employee's salary if the individual is out of work as a result of a work-related disability. Social Security Town employees are members of the Social Security System. Each employee contributes 6.2% of their annual salary, and the Town contributes the same amount. Social Security benefits include retirement and disability payments and survivor's insurance. Local Government Federal Credit Union Membership As a municipal employee, you are eligible to join the Local Government Federal Credit Union. The credit union provides a variety of services such as checking accounts, savings accounts, low-interest loans, and investment options. Tuition Assistance Full-time employees who have completed their initial probationary period may receive financial reimbursement assistance of up to $1,000 per fiscal year for satisfactory completion of courses relating to their present job or future position with the Town. Law Enforcement Take Home Vehicle Full-time employees in a law enforcement capacity may qualify for the take-home vehicle program if they reside within the approved commuting area.