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RH
Robert Half
Copywriter
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Based on California data
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What they do
A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.
$89,386 / year median in California
-1% projected decline
Job Description
Description We are looking for a Contract Copywriter to support the brand team in Anaheim, California. This role will craft compelling marketing content that helps attract customers, strengthen brand presence, and encourage conversion across digital channels. The position works closely with marketing, design, product marketing, a technical writer, and a content editor to shape clear, persuasive messaging for consumer-facing campaigns.
Responsibilities:
- Develop original copy for product launches, promotional initiatives, and multi-channel marketing campaigns.
- Translate detailed product features and technical information into approachable, customer-focused messaging.
- Write and refine headlines, calls to action, campaign themes, and supporting content for digital experiences.
- Adjust messaging based on channel needs, audience behavior, and performance insights to improve engagement.
- Partner with cross-functional teams, including marketing, design, product marketing, and editorial stakeholders, to deliver cohesive content.
- Uphold a consistent brand tone and style across a variety of customer touchpoints.
- Balance multiple assignments at once while meeting deadlines in a fast-moving environment. Requirements
- 4 to 6 years of experience in copywriting or related content development roles.
- Demonstrated background creating digital marketing and ecommerce copy for customer-facing channels.
- Portfolio that reflects persuasive writing with measurable engagement or conversion impact.
- Experience supporting consumer product brands or ecommerce businesses is preferred.
- Solid understanding of digital marketing strategy, customer journeys, and conversion-focused messaging.
- Strong collaboration, communication, and editorial skills.
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.