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Copywriter
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Scorecard
Based on Washington, D.C. (District of Columbia) data
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What they do
A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.
$79,995 / year median in Washington, D.C. (District of Columbia)
-4% projected decline
Job Description
- Develop original copy for brochures, newsletters, fact sheets, flyers, articles, presentations, web content, email communications, and other outreach materials.
- Write clear, concise, and engaging content tailored to technical and non-technical audiences.
- Collaborate with Government staff, researchers, engineers, and technical subject matter experts to develop accurate messaging.
- Translate complex transportation research and technical information into accessible communications products.
- Draft promotional content supporting publications, events, outreach initiatives, and technology transfer activities.
- Revise copy based on Government review and editorial feedback.
- Coordinate with technical writers, editors, graphic designers, web content specialists, and multimedia specialists to develop integrated communications products.
- Ensure messaging is consistent across communications platforms and products.
- Conduct background research to support development of communications materials.
- Assist with development of executive correspondence, talking points, presentations, and briefing materials, as assigned.
- Maintain document files and supporting reference materials throughout the writing process.
- Support multiple communications projects while meeting established deadlines.
- Participate in project planning meetings and coordinate writing assignments with project teams.
- Recommend messaging approaches that improve audience engagement and communication effectiveness.
Qualifications Required:
- Bachelor's degree in Communications, Journalism, English, Marketing, Public Relations, or a related field, and 3+ years of experience.
- Demonstrated experience developing written communications for multiple audiences.
- Excellent writing, editing, proofreading, and verbal communication skills.
- Ability to organize complex information into clear, concise, audience-appropriate messaging.
- Strong research and interviewing skills.
- Ability to manage multiple writing assignments and meet project deadlines.
- Strong attention to detail and organizational skills.
- Proficiency with Microsoft Office applications.
Preferred:
- Experience supporting Federal Government communications or outreach programs.
- Experience writing communications related to transportation, engineering, scientific, or research organizations.
- Experience developing content for print and digital communications.
- Familiarity with website content, newsletters, marketing materials, or public information campaigns.
- Knowledge of plain language principles and Section 508 accessibility considerations.