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Insight Global

Marketing Copywriter

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Based on North Carolina data

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What they do

A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.

$77,452 / year median in North Carolina

-0% projected decline

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Job Description

Job Description The Copywriter will report to a Marketing Manager and will be responsible for producing engaging, accurate product and company marketing content in the company's voice online and in print. This position requires a high attention to detail, strong Voice of Customer, and experience with presenting original ideas to leadership that align with business objectives. The copywriter will be a creative, sharp, dedicated, and ambitious individual who wants to make a high impact. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

To learn more about how we collect, keep, and process your private information, please review
Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements
  • Bachelor's degree in English, Communications, Marketing or relevant field
  • 3+ years of agency or in-house copywriting experience
  • Excellent writing, editing, and proofreading skills
  • Experience with social media marketing and writing, email marketing, digital advertising, print collateral and event marketing.
  • Creativity, adaptability, and the ability to work collaboratively with the creative team and other internal stakeholders
  • Ability to simplify complex products or services into clear, customer focused messaging
  • Proficient in Microsoft Office products
  • A portfolio of previous work demonstrating a range of marketing and campaign writing
  • Prior writing experience in security, audio/visual, fire/safety, data communications or similar technical field
  • Experience using project management software and email marketing platforms
  • Knowledge of basic UI/UX best-practices
  • Familiarity with SEO, content marketing, and marketing automation platforms
  • Experience using Adobe Creative Suite and Workfront