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Lowe's Companies, Inc.
Copywriter
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Based on North Carolina data
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What they do
A Copywriter writes text for advertising and other material used by businesses and organizations. Specializes in producing concise writing that informs readers and generates interest from customers. Creates text for print, online or broadcast media advertising or for marketing or informational pieces such as brochures. Writes copy for websites and develops web content.
$77,452 / year median in North Carolina
-0% projected decline
Job Description
Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration. Your Impact The Copywriter will be responsible for creating, editing, and proofreading high-quality content for various marketing channels. The Copywriter creates world-class copy that is in the Lowe's brand voice with a demonstrated flexibility to write broad brand messages as well as promotional copy. What You Will Do Develops and writes clear, persuasive, and original content for digital, audio, print media, including social media posts, email campaigns, and promotional materials. Collaborates with designers and other marketing teams to understand the project objectives, target audiences, and ensuring content aligns with the overall brand strategy and messaging. Edits and proofread content to ensure accuracy, consistency, and adherence to brand guidelines and tone of voice. Conducts research on industry trends, audience preferences, and competitive landscape to inform content creation. Optimize content for SEO and other digital marketing best practices. Participate in brainstorming sessions and contribute creative ideas for marketing campaigns and content strategies. Presents work to creative directors as part of daily creative review. Maintains a consistent brand voice across all content and communication channels. Utilizes Microsoft programs, Workfront, and Figma to make edits, proofread, and for job workload management. Minimum Qualifications Bachelor's degree English or equivalent years of experience in lieu of education requirement, if applicable 3 Years experience in advertising/marketing as a Copy Editor or Proofreader Demonstrated detail-orientation with a bias to accuracy Strong written and verbal communication skills including an expert of knowledge of the English language, grammar, spelling and punctuation About Lowe's Lowe's Companies, Inc. (