Social Media Manager— Genuine Fred (Fred & Friends) Full-time | Remote with East Coast / New England preference Fred & Friends (@genuinefred) is looking for a mid-level Social Media Manager to take the reins of our growing online presence and amplify our voice through creative content and sharp humor. We currently have 368k+ followers on TikTok and 40k+ on Instagram — and we're just getting started. This is a role for someone who is genuinely funny, visually sharp, and knows how to make people stop scrolling. You'll own Fred's social channels, create original content, and keep our personality unmistakable. You'll plan, shoot, and post across TikTok, Instagram, Threads, Pinterest, and more - spotting trends early and turning them into moments that make people laugh, engage, and shop. This is a full-time remote role. We're based in Pawtucket, RI, and prefer candidates on the East Coast or in New England — not because we'll make you come in every week, but because we'll want to see you occasionally for product launches, video shoots, and team outings. Being within a day's shipping range also makes the physical product side of this job a lot easier.

WHAT YOU'LL DO

Content Creation Concept, shoot, and edit short-form video Create graphics, memes, and static posts that look and sound unmistakably Fred Write clean, clever copy for social, email snippets, and product placements. Spot trending formats, sounds, and cultural moments - and adapt them into Fred-worthy content TikTok Shop & Affiliate Own Fred's TikTok Shop Affiliate program: sourcing creators, sending samples and PR boxes, managing outreach, writing briefs, and tracking performance Build and maintain relationships with creators and influencers across TikTok and Amazon Creator Connections Support paid boosts and cross-channel campaigns alongside the e-commerce team Community & Strategy Be the voice of

Fred:

respond to comments, questions, and DMs with our cheeky, friendly tone Build monthly content calendars tied to product launches, seasons, and cultural moments Maintain a weekly scorecard for performance and know what the numbers actually mean (reach, views, engagement, saves, CTR, revenue) Deliver monthly insights: what hit, what flopped, what's next

PLATFORMS YOU'LL LIVE ON

TikTok, TikTok Shop Affiliate Center, Instagram, Threads, Pinterest, Amazon Creator Connections, Later Social, Yotpo, Linktree, Canva

WHO YOU ARE & WHAT YOU BRING

3+ years managing social for a consumer brand (gifts, lifestyle, or housewares is a plus) A portfolio of TikToks, Reels, or Shorts you actually concepted, shot, and edited yourself Strong graphic design skills. You can make a meme, a story graphic, and a product flat lay look good. Quick-witted copywriting instincts — voice, tone, and timing matter here. Comfortable on camera when needed, even better at directing others Experience with affiliate marketing and creator management: sourcing, briefs, usage rights, reporting Obsessed with social trends and what actually makes people stop scrolling Highly organized and able to balance creativity with deadlines and structure Adaptable, collaborative, and quick to pivot when the algorithm decides to ruin your week A real sense of humor and a genuine love for the brand — if you've never heard of Fred, spend 10 minutes at genuinefred.com before you apply

ABOUT US

Since 2004, Fred has been a leader in the gift industry, creating clever, quirky, and delightfully unexpected goods that add a spark of fun to everyday life. From kitchen gadgets and games to playful party must-haves, Fred products turn ordinary moments into something worth smiling about. Check out what we do at www.genuinefred.com.

TO APPLY

Applicants must be US residents Send your resume and examples of your best work to hireme@genuinefred.com. Skip the formal cover letter. We don't need three paragraphs about your passion for brand storytelling. Just tell us a few things about yourself, what drew you to Fred specifically, and what your FYP looked like last night. No phone calls, please. Call your mother instead; she never hears from you anymore. About Lifetime Brands Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes:

• All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans
• Flexible Spending Accounts for Health and Dependent Care
• Short-Term Disability & Long-Term Disability
• Company Paid Basic Life and Accidental Death & Dismemberment Insurance
• Eligibility in the Company's 401K plan, after 90 days of employment
• Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions
• 10 Company Paid Holidays
• Employee Product Discounts
• Tuition Assistance
• Employee Assistance Program
• Volunteer Opportunities- 4 hours of paid optional volunteer time (annually)
• Seattle, WA based employees are provided with commute trip reduction incentives
• Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.

Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability. This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.