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AI
Apple Inc.
Creative Director, A/V — Apple TV Sports Marketing
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What they do
A Creative Director may direct style and visual image for a company. May direct the work of other design staff including artists, photographers, writers and editors. May work on page layout and cover art in print or web publishing, or the visual aspects of a design or media campaign. May oversee set design for movie, television or theatre productions.
$122,742 / year median in California
+1% projected growth
Job Description
Creative Director, A/V —
The ideal candidate can develop a bold creative vision for a campaign, sell that vision cross-functionally, and execute it in a way that elevates the larger campaign. They are a thought leader who seeks out innovative approaches, stays ahead of emerging trends, and brings a creative sensibility that flexes across sports and entertainment content genres. They build strong internal and external relationships to drive alignment and produce groundbreaking campaigns. Responsibilities Develop creatively innovative concepts and approaches that shape A/V marketing materials Partner with Design, Strategy, Social, Operations, and other cross-functional marketing leads to build breakthrough campaigns Direct external agency partners and in-house editorial teams to execute high-quality A/V output Lead and mentor junior creatives, writers, and producers to develop strong creative approaches Create, delegate, and manage against schedules and budgets Present and articulate creative plans to Apple TV leadership, cross-functional partners, and external partners Minimum Qualifications 10+ years of creative experience leading Sports and/or scripted title campaigns, with a track record in sports marketing preferred Fluent across TV Streaming, Broadcast, Digital, and Social advertising formats and methodologies Deep understanding of the sports landscape and what makes sports storytelling resonate with fans Preferred Qualifications Proven ability to build and direct high-quality A/V creative that meets Apple's standards Collaborative, team-oriented approach with experience operating in a fast-paced, cross-functional organization Experience managing a high volume of creative and campaign types in parallel Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $177,000 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.
Apple TV Sports Marketing Culver City, California, United States Marketing Summary Posted:
Aug 12, 2026Weekly Hours:
40Role Number:
200677489-0670 Apple TV's Marketing team crafts world-class campaigns that connect audiences withhigh-quality stories, building brand awareness and loyalty. We drive innovation andexcellence from strategic vision to creative execution, collaborating across Apple, withagencies, studios, and talent to place Apple TV at the heart of global culture. Description Apple is seeking a Creative Director to lead A/V Creative Advertising for Apple TV Sports campaigns, spanning live sports programming, sports films, & series across our Apple TV streaming service. This role calls for a strong storyteller who understands what drives engagement around live sports and sports storytelling specifically, not just entertainment marketing broadly.The ideal candidate can develop a bold creative vision for a campaign, sell that vision cross-functionally, and execute it in a way that elevates the larger campaign. They are a thought leader who seeks out innovative approaches, stays ahead of emerging trends, and brings a creative sensibility that flexes across sports and entertainment content genres. They build strong internal and external relationships to drive alignment and produce groundbreaking campaigns. Responsibilities Develop creatively innovative concepts and approaches that shape A/V marketing materials Partner with Design, Strategy, Social, Operations, and other cross-functional marketing leads to build breakthrough campaigns Direct external agency partners and in-house editorial teams to execute high-quality A/V output Lead and mentor junior creatives, writers, and producers to develop strong creative approaches Create, delegate, and manage against schedules and budgets Present and articulate creative plans to Apple TV leadership, cross-functional partners, and external partners Minimum Qualifications 10+ years of creative experience leading Sports and/or scripted title campaigns, with a track record in sports marketing preferred Fluent across TV Streaming, Broadcast, Digital, and Social advertising formats and methodologies Deep understanding of the sports landscape and what makes sports storytelling resonate with fans Preferred Qualifications Proven ability to build and direct high-quality A/V creative that meets Apple's standards Collaborative, team-oriented approach with experience operating in a fast-paced, cross-functional organization Experience managing a high volume of creative and campaign types in parallel Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $177,000 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.
Note:
Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Apple accepts applications to this posting on an ongoing basis.Benefits
- Financial Aid/Assistance
- Other Retirement and Savings
- Employee Stock Options (ESOs)
- Health Insurance