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PA
Palo Alto Networks
Director, Brand & Creative
Career Insights for Creative Director
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Based on California data
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What they do
A Creative Director may direct style and visual image for a company. May direct the work of other design staff including artists, photographers, writers and editors. May work on page layout and cover art in print or web publishing, or the visual aspects of a design or media campaign. May oversee set design for movie, television or theatre productions.
$122,742 / year median in California
+1% projected growth
Job Description
- Our Mission
- At Palo Alto Networks®, we're united by a shared mission—to protect our digital way of life.
- Who We Are
- In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry.
- Job Summary
- The Brand & Creative team plays a pivotal role responsible for evolving Palo Alto Networks' brand into a globally recognized, digital-first symbol of Trust, Innovation, and AI-powered security.
GENERAL RESPONSIBILITIES
- + Develops brand architecture and guidelines to ensure all brand messages effectively capture the PANW voice and drive brand equity + Brings our products to life via storytelling, experiences, programs, and integrated marketing campaigns + Partners effectively with Product Marketing, Product, Campaign/Media, PR/Comms, Social and Regional Marketing stakeholders to develop go-to-market integrated campaigns and deliver exceptional brand/product experiences + Acts as a brand advocate, providing thought-leadership, inspiration, and best practices that contribute to the success of the brand across all channels + Understands how to use brand strategy to drive business results + Ensures the voice of the customer is consistently heard and incorporated into the thinking of brand and creative concepts at the highest levels + Leads a team of highly creative and ambitious brand marketers + Influences others through the entire campaign dev journey to ensure input, alignment, and understanding of the campaign approach and details.
SPECIFIC RESPONSIBILITIES
- Brand & Creative Strategy
- + Define and evolve Palo Alto Networks' global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership.
- Creative Excellence at Scale
- + Partners closely with Product Marketing, Media, Events & Comms teams to develop strategically sound marketing briefs that drive our always on creative development process.
- Brand Governance & Integrity
- + Defines clear brand standards, visual systems, and tone of voice, enabling global teams to execute with speed while maintaining absolute brand integrity. + Leads the implementation of scalable creative systems (playbooks, etc.) including AI-enabled workflows and design platforms that empower teams without diluting brand quality.
- Thought Leadership & Executive Presence
- + Leads the development and implementation of the Palo Alto Networks' executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue and reinforce the company's position as a trusted authority.
- Measurement & Impact
- + Owns brand health metrics, including awareness, consideration, recall, and sentiment among senior technology and security decision-makers globally.
- Qualifications
- + 12-15+ years of senior leadership experience in brand strategy, creative campaign development, experiential and paid media, gained within global technology companies + 8+ years of people leadership experience, including leading managers and senior leaders.
- Compensation Disclosure
- The compensation offered for this position will depend on qualifications, experience, and work location.
- Our Commitment
- We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo.
Benefits
- Dental Insurance