Creative Director
Job
Robert Half
Lakeland, FL (In Person)
Full-Time
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Job Description
We are looking for an experienced Creative Director to shape and elevate the brand's visual presence for a leading food retail organization in Lakeland, Florida. This Long-term Contract opportunity is ideal for a strategic creative leader who can translate marketing goals into compelling campaigns across video, digital, social, experiential, and in-store channels. The role combines hands-on creative leadership with team development, cross-functional collaboration, and a strong focus on motion-led storytelling that delivers measurable business impact.
Responsibilities:
- Direct and motivate a cross-disciplinary creative team, fostering high standards across art direction, copy, and integrated campaign development.
- Set the creative vision for marketing initiatives and guide projects from concept through final execution while maintaining a cohesive brand identity.
- Partner closely with stakeholders across marketing, media, digital, social, production, and external agencies to align creative output with business priorities.
- Evaluate and refine campaign ideas, ensuring each deliverable reflects strong storytelling, visual excellence, and consistency across touchpoints.
- Oversee the creation of print, digital, and video assets, including social content, advertising materials, short-form storytelling, product-focused videos, and internal brand communications.
- Lead the development of scripts, storyboards, and visual frameworks that strengthen narrative impact and support motion-driven content.
- Manage schedules, workflows, and creative priorities to keep projects on track while meeting quality expectations and deadlines.
- Provide constructive feedback, coaching, and growth opportunities that help creative team members expand their skills and performance.
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