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Director of Integrated Creative
Career Insights for Creative Director
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Scorecard
Based on Washington data
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What they do
A Creative Director may direct style and visual image for a company. May direct the work of other design staff including artists, photographers, writers and editors. May work on page layout and cover art in print or web publishing, or the visual aspects of a design or media campaign. May oversee set design for movie, television or theatre productions.
$120,748 / year median in Washington
-2% projected decline
Job Description
Lead creative development and concepting for integrated marketing campaigns and social- and creator-adjacent work. Develop campaign ideas, creative platforms, and storytelling approaches that can scale across channels and formats. Translate audience insights, business priorities, and cultural trends into compelling creative solutions. Partner with creative strategy, brand, social, creator, and product marketing teams to deliver cohesive campaign experiences. Contribute to campaign architecture and help define creative approaches that support business objectives. Provide creative direction and feedback throughout concept development and execution. Manage and mentor a team of creatives, including writers and art directors. Partner with internal production teams and external agencies to ensure work is delivered with high creative standards. Support agency relationships and contribute to the development and delivery of integrated campaign work. Champion innovative creative approaches, including the use of AI-enabled tools and workflows. Embody our Culture and Values Bachelor's Degree AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience Master's Degree AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience. 3+ years people management experience. 6+ years of experience in creative leadership, integrated marketing, advertising, or related creative disciplines. Experience developing integrated campaign concepts and creative programs. Experience leading work across multiple channels, including digital, social, and brand marketing. Experience working with agencies and external creative partners. Experience translating complex products, services, or technologies into clear and engaging stories. Experience leveraging AI and modern creative tools. The ability to provide a portfolio of relevant work for review