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NF
Nature's Flavors
Graphic Designer & Shopify E-Commerce
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Scorecard
Based on California data
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What they do
A Graphic Designer works with text and images to create design for printed material or web sites. Develops visual designs, such as a logo, that establish an identity or brand for an organization, business or campaign; uses design skills to improve the visual impact of advertising messages, reports, books or websites. May produce documents and printed materials using desktop publishing software and equipment. May work for a publishing company or provide printed business or marketing material for business clients.
$66,825 / year median in California
-19% projected decline
Job Description
E-Commerce & Digital Content Specialist Position Summary The E-Commerce & Digital Content Specialist will own the day-to-day execution of our Shopify storefront while supporting digital marketing initiatives across web, email, and product merchandising. This role combines design, front-end implementation, merchandising, and conversion optimization to create engaging customer experiences that drive sales. This is an ideal opportunity for someone who enjoys wearing multiple hats and has both creative design skills and technical Shopify experience. Responsibilities Shopify & Website Management
- Manage and maintain Shopify storefront content across multiple brands
- Build and update landing pages, collection pages, and product pages
- Create reusable sections and templates using Shopify Liquid
- Implement promotional campaigns and seasonal merchandising
- Troubleshoot website issues and coordinate with developers when necessary
- Optimize website performance and Core Web Vitals Product Merchandising
- Organize and merchandise thousands of products across multiple categories
- Create collections and promotional experiences
- Manage product imagery and digital assets
- Support product launches and seasonal campaigns
- Maintain product organization and navigation Creative Design
- Design website graphics, banners, promotional assets, and digital advertisements
- Create email graphics and marketing collateral
- Develop branded content consistent with company guidelines
- Resize and optimize assets for multiple platforms Email Marketing
- Design and build Klaviyo email campaigns
- Create promotional newsletters and automated flows
- Support segmentation and campaign optimization
- Monitor campaign performance Conversion Rate Optimization (CRO)
- Analyze customer behavior and identify opportunities to improve conversions
- A/B test layouts, messaging, and promotional experiences
- Improve user experience across desktop and mobile
- Assist with SEO best practices Analytics
- Monitor website performance using GA4 and Shopify Analytics
- Report on key e-commerce metrics including conversion rate, revenue, average order value, and engagement
- Provide recommendations based on performance data Qualifications Required
- 2+ years managing Shopify websites
- Experience with Shopify themes and customization
- Working knowledge of Liquid, HTML, and CSS
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
- Strong understanding of e-commerce merchandising
- Excellent organizational skills and attention to detail
- Ability to manage multiple projects simultaneously Bonus Points (Not Required)
- JavaScript experience
- Experience with Shopify apps (Matrixify, Ablestar, Boost AI Search, Yotpo)
- Familiarity with GA4 and Google Search Console
- Basic SEO knowledge
- Experience building email campaigns in Klaviyo or similar platforms
- Experience in food & beverage, CPG, or consumer products What You'll Bring
- Strong design eye with an understanding of user experience
- Ability to work independently while collaborating across teams
- Curiosity and willingness to continually improve digital experiences
- Passion for creating seamless online shopping experiences Success in This Role Within your first year, you will:
- Keep our Shopify storefront current, accurate, and visually engaging.
- Execute promotional campaigns efficiently and on schedule.
- Improve customer experience through thoughtful merchandising and site updates.
- Support continued growth of our DTC and B2B online business.
- Contribute ideas that improve conversion rates and overall website performance.