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Senior Graphic Designer
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Scorecard
Based on California data
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What they do
A Graphic Designer works with text and images to create design for printed material or web sites. Develops visual designs, such as a logo, that establish an identity or brand for an organization, business or campaign; uses design skills to improve the visual impact of advertising messages, reports, books or websites. May produce documents and printed materials using desktop publishing software and equipment. May work for a publishing company or provide printed business or marketing material for business clients.
$66,825 / year median in California
-19% projected decline
Job Description
ESSENTIAL DUTIES AND RESPONBILIES
include the following. Other duties may be assigned or required. Develops creative concepts and designs for marketing campaigns, store initiatives, grand openings, product launches, and customer engagement programs. Identifies opportunities to strengthen customer connection through culturally meaningful storytelling, imagery, typography, color and language. Maintains and evolves the distinct positioning, visual identity, and customer expectations of each brand across multiple customer touchpoints. Partners with cross-functional teams to understand project goals, customer needs, operational requirements, timelines, and business priorities. Brings a multifaceted understanding of Hispanic and Latino customers in the United States, including differences in cultural background, language use, family dynamics, food traditions, media behavior, and shopping occasions. Maintains documentation related to graphic design work including filing, managing images and other related documentation. Support the Creative Director or Director of Brand and Creative in concept reviews, workload planning, and quality control. Works closely with other designers and provide constructive creative feedback, mentorship, and technical guidance. EDUCATION and/orEXPERIENCE
Bachelor's degree (B. A.) from four-year college or university with a concentration in Graphic Design, Marketing, or Communications or an equivalent combination of education and experience. Five years of graphic design experience within an in-house creative team, advertising agency, retail organization, consumer brand, or multicultural marketing environment. Strong knowledge of typography, composition, hierarchy, color, image selection, and production design. Uses artificial intelligence tools, when appropriate, to support concept development, image exploration, content adaptation, production efficiency, and creative workflow optimization while maintaining brand standards, accuracy, originality, and appropriate human oversight. Experience developing creative across multiple brands or customer segments. Strong understanding of print production and digital design requirements. Demonstrated experience creating work for Hispanic or multicultural audiences in the United States.LANGUAGE SKILLS
Professional fluency in Spanish and English, including an understanding of natural, culturally appropriate Spanish-language communication. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, auditors, and the general public.COMPUTER SKILLS
Must be proficient with the MS Office suite of programs. Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign required.OTHER SKILLS AND ABILITIES
Experience in grocery, retail, food and beverage, consumer packaged goods, hospitality, or another high-volume consumer environment is desirable although not required. Experience with email marketing, social content, e-commerce creative, digital advertising, environmental graphics, or retail signage Working knowledge of motion graphics, video editing, photography, or art direction. Experience working with project-management platforms, digital asset management systems, or structured creative workflows. Familiarity with accessibility, responsive design, and digital production best practices. Experience guiding junior designers or reviewing the work of external agencies and vendors.COMPENSATION
The salary range for this position is $70,304.00 to $90,000.00. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills. Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.Follow Us:
Benefits
- Dental Insurance