About SmartPro Financial:

SmartPro Financial is a growing financial advisory firm supporting a network of roughly 135 affiliated advisors. Our marketing team helps advisors and the firm reach the right clients, build trust, and grow. We're looking for a hands-on, data-driven Google Ads and SEO specialist to personally run the Google Ads program that drives our lead generation and to build our organic search visibility. You'll bridge the gap between creative execution and strategy, ensuring our organic search visibility and paid advertising budgets work together to maximize ROI, drive qualified pipeline, and scale revenue. The Role You'll be the hands-on owner and expert for Google Ads, our most important growth channel, along with SEO. You'll work alongside our web, branding, and media teams to deliver a cohesive marketing experience across channels and throughout the funnel, and you'll partner closely with compliance and advisor services to make sure everything we publish is accurate, compliant, and effective. What You'll Do Strategy & Process Develop integrated acquisition strategies where paid search and social data informs organic content gaps, and high-ranking SEO assets strengthen paid landing page performance. Plan and execute paid and organic search initiatives from concept through launch, coordinating timelines with the web, branding, and media teams. Establish best practices, standard operating procedures (SOPs), and quality assurance (QA) checklists for campaign launches and reporting. Manage agency and vendor relationships for paid and organic search where needed. Google Ads (Hands-On Ownership) Personally build, manage, and optimize the firm's Google Ads account across Search, Performance Max, Display, YouTube, and local campaigns. Design account structure, keyword strategy, match types, negative keyword lists, and audience targeting for efficient, high-intent traffic. Manage bidding strategies, including Smart Bidding, and manage spend dynamically to hit targeted cost per lead, cost per acquisition (CPA), and return on ad spend (ROAS) goals. Write and test responsive search ads, assets, and extensions that are clear, compelling, and compliant. Implement and maintain accurate conversion tracking, including GA4 integration and offline conversion imports from our CRM, so bidding optimizes toward qualified leads rather than form fills alone. Build geo-targeted and advisor-level campaigns that help individual advisors grow their local practices. Stay current on Google Ads platform changes and advertising policies for financial services, and keep the account in good standing. Other Paid Channels Manage campaigns on Microsoft Ads, Meta, and LinkedIn, and recommend how these channels complement Google Ads. Run continuous A/B testing across ad copy, creative variations, offers, and landing page conversions. SEO Own technical, on-page, and local SEO for the firm's website and advisor pages, including site audits, page speed, schema, and indexing. Optimize existing content and pages to improve rankings and conversions. Manage Google Business Profiles and local listings for advisor offices. Build off-page authority through ethical link-building and digital PR. Monitor and adapt strategy for emerging AI-driven search experiences, such as AI Overviews and answer engine optimization (AEO), alongside traditional search engines. Content Strategy Analyze SEO, organic, and paid search data to identify content gaps and inform the content and media team's priorities. Run keyword gap and competitive analyses to find the topics and questions our competitors rank for that we don't address. Recommend new pages, articles, and landing pages based on real search demand, with clear briefs for the content team. Partner with content writers and copywriters to align publishing calendars with high-value keyword research and search intent mapping. Prioritize content topics by lead-generation potential rather than traffic alone, focusing on searches that signal someone is ready to talk to an advisor. [If in scope] Write occasional SEO-focused articles or page copy when it supports a priority search opportunity. Landing Page & Conversion Optimization Optimize landing pages for conversion by aligning page content and messaging with search intent and the ads that drive traffic to them. Partner with the web team to test layouts, calls to action, and forms that turn visits into qualified leads. Analytics & Reporting Maintain tracking in GA4, Google Tag Manager, and Search Console, including conversion tracking and attribution. Maintain accurate reporting dashboards using tools such as GA4, Search Console, Semrush, and Looker Studio or Tableau. Connect marketing data to CRM lead and client outcomes so we measure what actually drives growth. Monitor performance across channels, identify trends, and turn raw analytics into clear summaries and recommendations for leadership. Compliance Partnership Work with compliance to ensure all ads, landing pages, and content meet SEC Marketing Rule and FINRA advertising requirements, including review and recordkeeping workflows. What You Bring 5+ years of hands-on Google Ads experience, personally managing accounts with meaningful budgets. You're comfortable in the account daily, not just reviewing reports. Deep knowledge of Google Ads campaign types, Smart Bidding, conversion tracking, and offline conversion imports. 3+ years of hands-on SEO experience, including technical and local SEO. Familiarity with AI-driven search experiences and how they are changing organic visibility. A track record of paid and organic campaigns that delivered measurable lead growth. Experience managing paid media budgets and making data-driven allocation decisions. Strong command of GA4, Google Tag Manager, Search Console, and at least one SEO platform (Semrush, Ahrefs, or similar). Experience building SOPs, QA processes, and reporting dashboards (Looker Studio, Tableau, or similar). Strong writing and communication skills, from ad copy to clear performance reporting. A collaborative approach and comfort working across teams to reach shared goals. Preferred Current Google Ads certifications (Search, Performance Max, or Measurement). GA4 certification. Experience marketing in financial services, wealth management, or another regulated industry, with an understanding of compliance review for ads and content. Nice to Have Experience with CRM platforms and marketing automation. Experience marketing to or supporting a network of advisors, agents, or franchise partners. What We Offer Health Insurance Life insurance Paid time off and holidays Retirement plan Professional development and certification support. A direct line of sight between your work and the firm's growth How to Apply Send your resume and a short note describing a Google Ads account you've personally managed and an SEO initiative you drove, including the results, to joe@smartprousa.com

Pay:

From $75,000.00 per year

Benefits:

401(k) matching Health insurance Life insurance Paid time off Retirement plan

Work Location:

In person