Position Title:

Graphic Designer

Reporting To:

Brand Manager Location:

Evansville, IN

Status:

Exempt

Job Purpose:

The Graphic Designer owns day-to-day creative for the Table Tennis and Outdoor Games division, translating brand strategy into digital-first assets that sell products across DTC, Amazon, and retail. This is a builder's role on a fast-paced, high-volume team: the designer will help grow established brands like STIGA while shaping newer, faster-moving businesses like AllCornhole and Victory Tailgate, where the pace of new product is limited mainly by how quickly great graphics can be designed.

Digital is the primary need, but the role touches nearly every part of the business, from sell-in decks and packaging to in-store execution and new product concepts. The right candidate has a strong, current digital design aesthetic, is comfortable using AI tools to move faster and explore more and wants to see their work show up on shelves, sites, and social feeds.

Essential Duties/Responsibilities

Design product launch assets for paid digital campaigns including social media, display advertising, video stills, Amazon A+ content, and Brand Store content

Create and maintain marketing assets for websites, landing pages, promotional modules, email campaigns, and organic social media channels

Develop evergreen brand content and creative templates to support ongoing marketing initiatives

Design high-volume product graphics for AllCornhole and Victory Tailgate including licensed, collegiate, and print-on-demand artwork

Contribute visual concepts and creative direction for new product ideation, innovation projects, and product presentations

Create packaging concepts, refresh existing packaging, and prepare production-ready files that meet retailer and vendor specifications

Support retail initiatives by designing point-of-purchase displays, fixtures, planograms, signage, and other large-format materials

Develop sales presentations, line review decks, and visual materials for retail account meetings

Provide creative direction for photography, videography, and 3D rendering projects and participate in photo shoots as needed

Maintain and evolve brand standards, asset libraries, and creative resources across assigned brands

Support events, trade shows, sponsorships, and activations through the design of signage, displays, and promotional collateral

Utilize AI-powered design and productivity tools to improve efficiency, increase creative output, and accelerate concept development

Manage multiple projects simultaneously through Asana while communicating project timelines, priorities, and potential obstacles

Collaborate with brand managers, product managers, sales teams, eCommerce teams, and production partners to ensure successful project execution

Present creative concepts and final designs for approval and incorporate feedback efficiently

Write headlines, calls-to-action, and short-form marketing copy when needed

Monitor competitor activity, industry trends, and creative best practices to keep brands current and differentiated

Qualifications & Requirements

Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experience

Minimum of 3 years of graphic design experience in an in-house marketing environment or agency setting, preferably within consumer products, sporting goods, or eCommerce industries

Strong portfolio demonstrating digital marketing, web, social media, packaging, and product design capabilities

Expert proficiency with Adobe Creative Cloud including Illustrator, Photoshop, InDesign, and Acrobat

Working knowledge of Figma and Microsoft Office applications, particularly PowerPoint

Experience utilizing AI-enabled design and productivity tools such as Adobe Firefly, Midjourney, ChatGPT, Claude, or similar platforms

Strong understanding of print production, packaging development, color management, dielines, and vendor specifications

Excellent organizational, project management, and time-management skills

Ability to manage multiple deadlines and projects in a fast-paced environment while maintaining design quality

Strong written and verbal communication skills with the ability to present and discuss creative concepts

Ability to work effectively in a cross-functional team environment

Experience with Amazon content creation including A+ pages, Brand Stores, and listing imagery preferred

Experience with licensed consumer products, retail marketing materials, or sporting goods products preferred

Motion graphics, video editing, photography, and/or 3D rendering experience preferred

Interest in sports, games, outdoor recreation, and tailgating lifestyles preferred

Physical Demands Sitting, talking and listening at least 2/3 of the time

Lifting up to 25 pounds

Stooping and kneeling

Fine motor coordination

Working Conditions

Office environment

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.