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Graphic & Digital Designer
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Scorecard
Based on California data
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What they do
A Graphic Designer works with text and images to create design for printed material or web sites. Develops visual designs, such as a logo, that establish an identity or brand for an organization, business or campaign; uses design skills to improve the visual impact of advertising messages, reports, books or websites. May produce documents and printed materials using desktop publishing software and equipment. May work for a publishing company or provide printed business or marketing material for business clients.
$66,825 / year median in California
-19% projected decline
Job Description
SEO & AEO
Apply foundational SEO best practices when designing and updating websites. Understand page titles, meta descriptions, heading structures, internal linking, image optimization, alt text, and keyword placement. Structure website pages and content so information is easy for both users and search engines to understand. Apply AEO principles to help client content become more discoverable through AI-powered search and answer engines. Collaborate with the Thrive & Tell team on keyword strategy, website copy, service pages, FAQs, and other search-focused content. Stay informed on changes in traditional search, AI search, and digital discovery. Branding & Graphic Design Develop cohesive visual identities for new and existing brands. Create brand assets including logos, typography systems, color palettes, brand guidelines, and supporting graphics. Translate a client's strategy, personality, and audience into a recognizable visual identity. Create marketing collateral such as flyers, brochures, presentations, signage, digital advertisements, email graphics, and promotional materials. Maintain visual consistency across every touchpoint of a client's brand. Social Media Design & Management Design social media graphics, carousels, Reel covers, Stories, promotional graphics, and other platform-specific visuals. Create content that feels native to platforms such as Instagram, TikTok, Facebook, and LinkedIn while remaining consistent with each client's brand. Resize and adapt creative assets for different social platforms and formats. Assist with writing or formatting captions and preparing content for publication. Schedule and publish approved social media content. Ensure posts are published accurately with the correct captions, tags, collaborators, links, and other required details. Maintain organized content calendars and client assets. Work alongside Thrive & Tell's marketing and content team to execute client social media strategies. What We're Looking For Strong graphic design skills with a portfolio demonstrating branding, digital, website, and social media work. Experience designing websites and an understanding of responsive web design. Strong understanding of typography, layout, visual hierarchy, color, and brand consistency. Working knowledge of SEO and an interest in evolving search practices, including AEO and AI-powered search. Understanding of social media platforms and how creative should be adapted for each one. Comfortable scheduling and publishing social media content. Strong attention to detail and ability to maintain consistency across multiple client brands. Ability to manage multiple projects, deadlines, and client accounts at the same time. Comfortable receiving feedback and making revisions. Strong communication and collaboration skills. Ability to balance creativity with strategy and business objectives. Preferred, but not required: Experience working at a marketing, branding, or creative agency. Experience with website platforms such as Wix, Squarespace, WordPress, Shopify, or similar platforms. Experience with Canva and Adobe Creative Suite. Familiarity with Google Search Console, Google Analytics, and keyword research tools. Experience implementing on-page SEO. Familiarity with AEO, structured content, schema markup, and AI search visibility. Experience managing or publishing content for business social media accounts. Basic understanding of website accessibility and conversion optimization. What Success Looks Like Success in this role means creating work that isn't only visually strong—it supports the larger marketing goals of Thrive & Tell and our clients. Key measures of success may include: High-quality, consistent creative work across client accounts Websites that are visually strong, easy to navigate, and built with search visibility in mind Cohesive branding across websites, social media, and marketing materials Accurate and timely completion of client deliverables Consistent execution of social media content calendars Strong attention to detail with minimal publishing or design errors Ability to independently manage projects while collaborating effectively with the Thrive & Tell team Continued growth in SEO, AEO, website design, and digital marketing best practices The Right Fit You're someone who can look at a brand and think beyond the logo. You understand how the website, social media presence, graphics, messaging, and overall digital experience should work together. You enjoy switching between creative projects—designing a website one day, developing a visual identity the next, and creating social media content after that. You're equally interested in how something performs as you are in how it looks . Most importantly, you're excited about helping businesses and personal brands tell their stories through thoughtful, strategic, and visually compelling digital experiences.Pay:
$25.00 - $31.00 per hour Expected hours: 20.0 - 40.0 per weekBenefits:
Flexible schedule Paid time offWork Location:
Hybrid remote in Davis, CA 95616Benefits
- Paid Time Off (PTO)
- Flexible Work Schedules
- Dental Insurance