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Publicis Groupe Holdings B.V

Associate Director, Media

Career Insights for Media / Talent Director

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Based on Michigan data

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What they do

A Media or Talent Director directs and coordinates activities of personnel engaged in preparation of stage, television, radio, or motion picture productions, or auditions and interviews performers to select most appropriate talent for parts in these productions.

$121,664 / year median in Michigan

+7% projected growth

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Job Description

The Associate Director, Planning provides functional management and leadership to a team of Media Planners and performance/career management to a smaller group of direct reports. They serve as a cross-functional contributor who works closely with the Account Directors to drive growth opportunities within current clients and foster media innovation across the agency. They also support the Director, Media and VP, Media in new business activities as needed. Core Craft Skills Plans and buys media as needed; may include direct account and client service responsibilities. Develops and maintains publisher relationships, including senior-level contacts; contributes to issue resolution between both parties. Works cross-functionally with management team and client team. Strong written and verbal communication skills; excellent presentation skills/presence. Solid financial acumen and business expertise. Client Exposure Manages assigned account(s) Provides marketing expertise, including online and offline strategy development for clients and client teams. Conversant about offline media and how digital fits. Business Development Actively contributes to new business efforts. Team Leadership Manages staff along with workflow and department capabilities in conjunction with the Media Director. Provides day-to-day functional management of media team, including recruiting, performance management, and plays an active role in training and mentoring. Agency Leadership Assists with interviewing, hiring and getting new Media Planners up to speed. Leads Media Training (basic knowledge, best practices, feedback and coaching to enable continuous improvement). Fosters an environment of shared learning and acts as a trusted source of media information for agency and in client meetings. Holds a strong partnership with the Insights Group; understands ad technologies and capabilities. Understands all Razorfish products, tools, and services. Bachelor's degree (BA/BS) 7-9+ years of media planning or equivalent business experience; several years focused on digital/online media 3+ years of people management and development experience Has established a track record of successfully leading teams strategically Demonstrated ability to take complex ideas and elevate them to senior audiences