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Growth Marketer
Career Insights for Reporter
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What they do
A Reporter investigates and reports on news events and stories. Gathers information from interviews, site visits and background research, and writes reports for news and media outlets. May edit news stories or write news commentary. Covers a particular territory or specializes in a topic such as politics, sports, on an industry. Works for a news service or media company, or works freelance and takes assignments from news organizations.
$52,324 / year median in the U.S.
-10% projected decline
Job Description
Our goal is simple:
become a daily habit for ambitious professionals who want to become smarter investors and better-informed consumers of financial information. We're not going to out-spend our way to an audience. We're going to out-think, out-create, and out-connect everyone else in this space. The Role We're not looking for someone who scales Meta or Google budgets. We're looking for someone who can look at a newsletter, a brand, a content library, and a network- and find growth hiding in plain sight. This is a creative, relationship-driven, operator role. You'll be the person who figures out how to add 10,000 subscribers without spending $10,000. You'll build partnerships, create content that spreads, design referral loops, and unlock distribution channels that money can't buy
- working hand in hand with our writers and publishers to fuel growth. If your instinct when you see a problem is to increase ad spend, this isn't the right fit. If your instinct is to ask "who already has our audience, and how do we build something together?"
- read on.
- turning readers into recruiters Land podcast appearances, media mentions, and guest editorial placements Build relationships with creators, influencers, and community leaders who already own the audience we want Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers Create Content That Acquires Subscribers Develop lead magnets, free resources, and tools that convert strangers into subscribers Identify viral content formats and angles that drive sharing and organic reach Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic Write or brief landing page copy that converts organic visitors at a high rate Build an SEO content strategy that generates compounding inbound traffic over time Design and Optimize Referral & Viral Loops Build and optimize a subscriber referral program (SparkLoop, Beehiiv Boosts, or custom-built) Identify the moments in the subscriber journey where readers are most likely to share Test referral incentives, mechanics, and messaging to maximize word-of-mouth growth Track viral coefficient and engineer improvements to it systematically Grow Through Community and Events Identify online communities (Reddit, Facebook Groups, Discord, Slack) where our audience lives Develop a presence and contribution strategy in those communities•not spam, genuine value Explore webinars, Twitter Spaces, and live events as subscriber acquisition and retention tools Build relationships with journalists, editors, and media outlets for earned media and press coverage Measure and Iterate Relentlessly Report weekly on growth metrics, channel performance, and what's next Requirements Who You Are 3+ years of experience in growth, content marketing, or audience development Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works•and then works again Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight
Relationship-driven:
you know how to cold outreach, build rapport, and close a partnershipAnalytical:
you know what's working and when to pivot Bonus Points A deep interest in stocks, DeFi, markets, crypto, and finance Experience running or growing a newsletter (any niche) Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero Experience with SEO and content-led growth strategies Background in financial media, investing, fintech, or personal finance content Existing relationships with creators, podcasters, or newsletters in the finance or business space Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms Ideal Candidate Profile You are someone who: Thinks in systems- you don't just run one-off tactics, you build things that compound Has strong opinions about what makes content worth sharing Reads newsletters obsessively and notices what's working in the market Can write a cold partnership email that actually gets a response Knows the difference between vanity metrics and the numbers that actually matter You've probably grown something
- a newsletter, a community, a social account, a blog.