Director of Brand Partnerships

Director of Brand Partnerships at Canopy Director of Brand Partnerships at Canopy in Hoboken, New Jersey Posted in 21 minutes ago.

Type:

full-time

Job Description:

Director of Brand Partnerships New York City or Los Angeles

• Full-Time

ABOUT CANOPY

Canopy is a next-generation NIL platform connecting elite Olympic sport athletes, universities, and brands to unlock new revenue at the intersection of sport, culture, and the creator economy. We partner with universities to build sustainable, program-wide NIL infrastructure

• turning teams and the athletes within them into brandable, household names. We work with brands across CPG, fashion, beauty, wellness, and fintech to create meaningful, high
• converting partnerships with a new generation of athlete creators.

We're building something special, and we're looking for people who want to be part of it from the ground floor.

THE ROLE

As Director of Brand Partnerships, you will own Canopy's brand-facing business

• building, managing, and growing relationships with brands and agencies across our core verticals. You will come in with your own book of business and the ambition to scale it within a high-growth, culture-forward platform. You will be the primary bridge between the brands we work with and our internal team of talent managers and athlete support staff
• ensuring every deal is not just closed, but executed with excellence.

WHAT YOU'LL DO

• Drive inbound and outbound brand partnership opportunities across CPG, fashion, beauty, wellness, and fintech verticals
• Leverage your existing network of brand contacts and agency relationships to open doors and close deals from day one
• Structure and negotiate NIL partnership agreements in collaboration with Canopy leadership
• Serve as the day-to-day liaison between brand partners, agencies, and Canopy's talent management and athlete support teams
• Develop pitch materials, one-sheets, and campaign concepts that translate Canopy's athlete roster into compelling brand narratives
• Manage and grow a portfolio of active partnerships, ensuring campaign execution meets or exceeds brand expectations
• Identify emerging brand opportunities at the intersection of sport, fashion, and the creator economy
• Represent Canopy at industry events, activations, and brand meetings
• Collaborate cross-functionally with university relations and talent teams to align brand opportunities with athlete strengths and program goals

WHO YOU ARE

• 5+ years of experience in brand partnerships, sponsorships, talent/influencer marketing, or working directly at a brand in a partnership or marketing capacity
• You have a real rolodex
• existing relationships with decision-makers at brands and/or agencies in CPG, fashion, beauty, wellness, or fintech
• Genuine passion for the intersection of sport, fashion, and the creator economy
• you follow the culture, not just the business
• Highly organized and deal-oriented, with the ability to manage multiple active partnerships simultaneously
• Strong communicator and natural relationship-builder
• brands trust you, athletes respect you, and your team relies on you
• Comfortable in an early-stage environment where things move fast and your role will evolve
• Collaborative by default
• you understand that the best deals come from strong internal alignment, not siloed sales motions

NICE TO HAVE

• Prior experience in NIL, athlete marketing, or college sports sponsorships
• Established agency relationships (PR, creative, media buying)
• Experience building or scaling a brand partnerships function from scratch
• Existing contacts in women's sports, Olympic sports, or emerging sport categories
• Experience in college athletics as a former collegiate or professional athlete
• Interest, background and/or experience in fashion and/or beauty

LOCATION

This role is based in New York City or Los Angeles. In-person presence is important

• we're building relationships and culture, and that requires showing up.

WHY CANOPY

We are at a rare moment in sports and culture. NIL is reshaping how athletes build brands, how universities generate revenue, and how consumer brands reach audiences that actually care. Canopy is positioned at the center of all of it. If you want to build something, not just manage it

• and you want to do it alongside people who move fast, think big, and take the work seriously
• we'd love to talk.

To apply or learn more:

hello@canopytalent.com