Director of Growth

This position is based in Fort Wayne, Indiana or New York, New York with up to 20% travel to Fort Wayne. This role will lead performance marketing strategy and execution across key digital acquisition channels with primary ownership of Paid Search, Paid Social, and Affiliate Marketing. This leader will play a critical role in driving customer acquisition, profitable revenue growth, and marketing efficiency while helping rewire Vera Bradley's digital ecosystem for long-term success. This role will also serve as a digital growth marketing expert across the organization, helping evaluate and guide opportunities across emerging channels, AI-enabled marketing capabilities, SEO/Generative AI optimization, retail media, social commerce, marketplaces, and evolving customer acquisition strategies.

ESSENTIAL DUTIES & RESPONSIBILITIES

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Note:

Other duties may be assigned) To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Performance Marketing Leadership Own and lead customer acquisition and performance marketing strategy across Paid Search, Paid Social, and Affiliate Marketing channels. Drive profitable growth through disciplined optimization of CAC, ROAS, CPO, LTV, contribution margin, and incrementality. Develop channel-level forecasting models, scenario planning, and performance reporting to support business planning and investment decisions. Continuously optimize campaign structure, targeting, bidding, creative testing, landing pages, and audience segmentation to improve efficiency and scale. Partner closely across teams to align campaigns with product launches, storytelling moments, seasonal campaigns, and commercial priorities. Growth Strategy & Innovation Help shape the future of Vera Bradley's digital growth strategy as part of broader Project Sunshine transformation initiatives. Identify and evaluate emerging acquisition opportunities across: SEO and Generative AI optimization Retail Media Networks Marketplace advertising Social commerce Influencer and creator-led performance marketing AI-enabled marketing tools and automation New and emerging digital channels Bring a test-and-learn mindset to channel expansion, experimentation, creative optimization, and media investment strategy. Stay current on changes across major digital platforms, privacy regulations, attribution methodologies, and consumer behavior trends. Analytics, Measurement & Financial Acumen Utilize and maintain robust measurement frameworks to evaluate channel effectiveness and marketing incrementality. Partner with Analytics and Finance teams to improve visibility into channel performance, attribution, forecasting, and customer economics. Utilize data to inform investment decisions and optimize customer acquisition and retention strategies. Drive clarity around performance metrics including: CAC, LTV, ROAS, MER, CPO, Incrementality, Customer acquisition, retention, and reactivation Support and inform the evolution of dashboards, reporting infrastructure, and marketing analytics capabilities. Agency & Partner Management Lead and manage external agencies, technology vendors, and strategic marketing partners. Evaluate and implement tools and partners that improve speed, performance, automation, scalability, and operational efficiency. Establish clear KPIs, accountability, testing frameworks, and performance expectations across partners. Continuously audit and improve agency performance, workflows, and commercial outcomes. Cross-Functional Leadership Serve as a trusted growth marketing partner across Digital Commerce, Brand Marketing, CRM, Marketplaces, Finance, and Analytics teams. Help evolve and scale growth marketing capabilities, processes, operating rhythms, and organizational structure over time. Contribute to integrated planning efforts including promotional strategy, customer growth planning, marketplace expansion, and digital ecosystem optimization. Operate with urgency, curiosity, accountability, and a bias toward action.

EDUCATION AND/OR EXPERIENCE

Bachelor's degree in Marketing, Business, Analytics, or related field preferred. 7+ years of experience in performance marketing, growth marketing, digital commerce, or customer acquisition roles. Strong hands-on experience managing Paid Search, Paid Social, and Affiliate programs at meaningful scale. Experience managing multi-million dollar digital media budgets with accountability for profitability and growth outcomes. Deep understanding of attribution, incrementality, forecasting, and customer economics. Experience working with or managing external agencies and marketing technology partners. Experience in ecommerce, DTC, consumer products, fashion, accessories, or omnichannel environments preferred. Familiarity with marketplaces, retail media, social commerce, and emerging digital growth channels preferred. Experience leveraging AI tools, automation, and modern marketing technology platforms strongly preferred.

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Strong analytical and financial acumen with ability to translate data into business insights and action. Entrepreneurial mindset with strong ownership mentality. Highly analytical with strong commercial instincts. Hands-on operator willing to dive into execution while also thinking strategically. Excellent communication and cross-functional collaboration skills. Comfortable operating in ambiguity and helping build scalable processes and capabilities. Strong organizational and prioritization skills with ability to manage multiple initiatives simultaneously. Curious, adaptable, and energized by transformation and continuous improvement.

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Office environment. Utilizing an office desk - sitting, reading, listening, or speaking with the ability to move intermittently throughout the day Strong sensory skills, such as good eyesight, good hearing, and dexterity Ability to operate office equipment, including computers, copiers, fax machines, and phones Up to 20% travel to Fort Wayne and other business locations as needed. We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future. Health Benefits Vera Bradley offers a variety of medical, dental and vision programs to meet your family's health care needs. Medical plan options including both a

HDHP/HSA

plan and a PPO plan Dental Vision Flexible spending accounts Survivor Benefits Life insurance provides peace of mind for your family should the unexpected happen. Employer provided 2X your salary in life insurance Accidental Death and Disability insurance Voluntary life insurance for you, your spouse and your children Income Protection If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you. Short-term disability Long-term disability Retirement Plan The Vera Bradley 401k plan helps you accumulate savings for retirement 401k with generous company match, immediate vesting (age and service requirement) Strong line up of professionally managed funds Safe-harbor plan design Paid Time Off Enjoy generous time off programs. Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more 9 paid holidays a year Paid bereavement leave Give Back Opportunities Vera Bradley offers the opportunity to serve your community. Voluntary Time Off Holistic Wellness Access to a variety of financial, physical, and mental wellness experts Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services Opportunities for leadership development, skill development and career advancement Product Discount Generous employee discount on Vera Bradley products Ancillary Benefits and Programs Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac Equal Opportunity Employer/Vets/Disabled Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy Know Your Rights:

Workplace Discrimination is Illegal (in English)

Know Your Rights:

Workplace Discrimination is Illegal (in Spanish) Pay Transparency (in English) Pay Transparency (in Spanish) E-Verify Participation Poster Right to Work Poster (English) Right to Work Poster (Spanish) California Privacy Notice If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address. Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

$140,400.00 - $210,600.00 Vera Bradley's compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable. Vera Bradley began as an instinct. An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world — specifically a more beautiful world of bags and travel accessories. They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles. We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them. Vera Bradley designs for you, because Vera Bradley is you. And you are your own muse.