Director of Marketing Tools

Director of Marketing - Tools At SolarWinds, we're a peoplefirstpany. Our purpose is to enrich the lives of the people we serve—including our employees, customers, holders, partners, andmunities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fastpaced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can aplish more as a team and create lasting growth for themselves and others. We hire based on attitude,petency, andmitment. Solarians are ready to advance our worldclass solutions in a fastpaced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you'vee to the right place. Join SolarWinds and grow with us SolarWinds is seeking a strategic, datadriven Director of Marketing to lead the endtoend marketing strategy and performance for the SolarWinds Tools portfolio. This leader will own marketing oues across pipeline generation, revenue growth, customer expansion, and brand positioning while partnering crossfunctionally with Product, Sales, Finance, and Executive Leadership. This is a highimpact leadership role with fullfunnel accountability and visibility at the executive and board level. The Director will define the marketing vision, establish operational rigor, and drive predictable, scalable growth across SMB and Enterprise segments in both SaaS and onprem models. What You Will Own EnterpriseLevel Marketing Strategy & Business Oues

• Develop and execute theprehensive marketing strategy for the Tools business, aligning tightly to corporate revenue objectives.
• Own pipeline creation, contribution to closedwon revenue, customer retention influence, and expansion performance.
• Drive measurable impact across new acquisition, crosssell, and upsell motions.
• Expand market penetration across new industries, verticals, and buyer personas. GotoMarket Leadership
• Architect and lead integrated gotomarket strategies for new product launches and portfolio expansions.
• Partner with Product Management on positioning, pricing, packaging, and messaging frameworks.
• Oversee demand generation programs across digital, events, partner channels, content, and field marketing.
• Optimize customer journey mapping acrossplex buyingmittees and multitouch sales cycles. FullFunnel Optimization & Predictable Growth
• Establish a datadriven operating model for marketing performance.
• Define segmentation strategies across SMB, midmarket, and enterprise buyers.
• Standardize lead qualification methodologies and sales alignment processes.
• Optimize cost per opportunity, conversion rates, and funnel velocity.
• Build scalable playbooks to support recurring revenue growth. Marketing Operations & Technology Enablement
• Oversee marketing technology stack, analytics platforms, and reporting infrastructure.
• Ensure visibility into performance metrics at team, executive, and board levels.
• Implement continuous improvement frameworks grounded in data and experimentation.
• Leverage automation and advanced segmentation to improve lifecycle marketing effectiveness. Leadership & Organizational Impact
• Lead and mentor a highperforming marketing team.
• Influence crossfunctional stakeholders through executive presence and strategic storytelling.
• Build alignment across Sales, Product, Customer Success, and Finance.
• Foster a culture of accountability, experimentation, and measurable impact. What You Bring
• + years of progressive marketing leadership experience, ideally within BB SaaS and hybrid (SaaS + onprem) environments.
• Proven track record of owning revenueimpacting marketing strategies at the product line or business unit level.
• Deep expertise in recurring revenue models, lifecycle marketing, and enterprise buying motions.
• Demonstrated ability to scale demand generation across new sales, crosssell, and upsell funnels.
• Strong analytical acumen with experience presenting performance metrics to executive teams and boards.
• Experience influencing across matrixedanizations without direct authority.
• Exceptional written and verbalmunication skills.
• A structured, processoriented mindset paired with creativity and curiosity.
• Bachelor's degree required; MBA preferred.

Why This Role Matters This Director will shape the future growth trajectory of the SolarWinds Tools portfolio. You will not only drive marketing performance — you will define what success looks like, build the systems to measure it, and lead the team that delivers it. If you are a strategic operator who thrives at the intersection of growth, analytics, and leadership, this is an opportunity to make measurable impact at scale. SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds