E-commerce & Marketplace Brand Specialist

Overview We are seeking a strategic, results-oriented E-commerce & Marketplace Brand Specialist to lead the growth and performance of our portfolio of brands across all e-commerce platforms, including Amazon, Shein, TEMU, Walmart Marketplace, Target+, and DTC (Shopify). This role combines expert catalog and retail content management with full-funnel marketplace advertising and off-platform traffic generation. The ideal candidate is a seasoned marketplace operator with a proven track record of scaling brands in competitive categories by driving organic visibility, paid performance, profitability, and overall revenue growth. You will manage end-to-end brand strategy across Amazon Vendor Central and complementary retail and marketplace channels, ensuring content, availability, and retail readiness are fully optimized while maximizing ROI. Responsibilities Own end-to-end growth strategy and execution for brands across all e-comm platforms including Amazon Vendor Central, Home Depot, Walmart Marketplace, Target+, and DTC (Shopify). Manage and optimize product catalogs and content, including keyword research, SEO (titles, bullets, descriptions, backend terms), variation structures, and high-quality creative assets (images, infographics, video). Lead development and optimization of A+ Content (Vendor), Amazon Brand Stores, Posts, and equivalent enhanced content across other retail platforms to improve conversion and brand storytelling. Drive off-platform traffic through high-ROI external channels, including influencer and affiliate programs, paid social (Meta, TikTok, Pinterest, YouTube), Google Ads, email/SMS marketing, and strategic partnerships. Manage campaign architecture, keyword strategy, bidding, audience development, ACoS/TACoS, ROAS, and contribution margin performance across platforms. Monitor and maintain ecomm readiness and listing health, resolving issues such as suppressions, content errors, unauthorized sellers, shortages, chargebacks, and policy violations. Execute large-scale catalog updates and bulk changes using Vendor Central and marketplace tools and templates. Conduct competitive analysis, A/B testing, and data-driven optimization using Amazon Retail Analytics, Brand Analytics, Home Depot reporting tools, and third-party platforms. Partner cross-functionally with creative, marketing, operations, supply chain, finance, and leadership teams to align advertising, content, forecasting, PO management, and launch strategies. Lead new product launches and turnaround initiatives for underperforming SKUs across retail and marketplace channels. Develop executive-level reporting and insights, translating performance data into clear recommendations and action plans. Stay current on platform policy changes, algorithm updates, retail media innovations, and industry trends to maintain compliance and competitive advantage. Experience 3-7+ years of hands-on experience managing and scaling brands within Amazon Vendor Central, with ownership of retail content, advertising performance, and growth strategy. Demonstrated experience managing or supporting brands across additional retail and marketplace platforms, including Home Depot, Walmart Marketplace, Target+, and/or DTC (Shopify). Proven ability to operate in a cross-functional environment, working closely with creative, marketing, operations, supply chain, finance, and leadership teams to align content, advertising, inventory planning, and growth objectives. Experience collaborating with internal teams and external partners (agencies, creators, vendors) to develop creative assets, execute launches, manage promotions, and drive integrated go-to-market strategies. Strong background in Amazon advertising and retail media, including Sponsored Ads and Amazon DSP, with a track record of managing to profitability (ACoS/TACoS, ROAS, contribution margin). Demonstrated leadership experience, including mentoring, managing, or scaling teams of marketplace specialists, analysts, and/or creative partners. Advanced analytical skills, with experience using Amazon Retail Analytics, Brand Analytics, and third-party tools Excellent communication skills, with the ability to translate complex performance data into clear insights and recommendations for cross-functional and executive stakeholders. Strong organizational, copywriting, and strategic thinking skills, with the ability to manage multiple brands, platforms, and priorities simultaneously.

Pay:

$25.00 - $30.00 per hour

Benefits:

401(k) Dental insurance Health insurance Life insurance Paid time off Retirement plan Vision insurance

Education:

Associate (Required)

Experience:

E-commerce:

3 years (Preferred) Ability to

Commute:

Compton, CA 90220 (Required)

Work Location:

In person