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VM
Vestra Miami
Associate Director of Admissions Enrollment & Performance
Career Insights for Director of Admissions
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Based on Florida data
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What they do
A Director of Admissions leads the admissions department of a college or university. Oversees the management of applications from prospective students of the institution and directs both prospective student outreach and recruitment efforts, and the process of determining which applications to accept.
$101,146 / year median in Florida
+9% projected growth
Job Description
Essential duties and responsibilities: Achieve assigned individual/programmatic new student and re-entry enrollment goals aligned to campus and regional benchmarks. Maintain performance across key admissions KPIs, including call volume, appointment volume, show rate, interview-to-enrollment conversion, and compliance. Conduct admissions interviews, follow-up, and enrollment activities in accordance with admissions standards. Conduct documented call and interview quality observations in accordance with established quality standards. Deliver ongoing, targeted coaching based on observation findings and performance data. Identify individual and team-level performance gaps and support execution of improvement plans through coaching and skill reinforcement. Participate in performance conversations as a coaching and support resource when requested by campus leadership. Provide systems guidance and troubleshooting support to admissions team members to ensure effective and compliant use of admissions tools. Partner with the Associate Director and Director of Admissions to translate data insights into actionable coaching strategies. Identify and escalate operational, systems, or compliance risks impacting enrollment performance. Lead or co-facilitate admissions training sessions, skill refreshers, and onboarding support.