Join Our Team We are seeking an energetic, relationship-driven Director of Admissions and Marketing to lead the sales and marketing efforts for our Assisted Living community. This position is ideal for a motivated sales professional who enjoys building relationships, connecting with seniors and their families, developing community partnerships, and turning prospective residents into new members of our community. The Director of Sales & Marketing is responsible for developing and executing strategies that increase awareness of the community, generate qualified leads, convert inquiries into move-ins, and achieve established occupancy and revenue goals. Key ResponsibilitiesSales & Occupancy

• Lead the community's sales efforts to achieve and maintain established occupancy and revenue goals.
• Manage the entire sales process from initial inquiry through tour, follow-up, decision-making, and move-in.
• Respond promptly and professionally to telephone, online, walk-in, and referral inquiries.
• Conduct personalized tours for prospective residents and their families.
• Build meaningful relationships with prospects and families while helping them understand their senior living options.
• Maintain consistent follow-up with prospects throughout the decision-making process.
• Develop strategies to convert leads into tours, deposits, and move-ins.
• Maintain an active pipeline of qualified prospective residents.
• Coordinate closely with the Executive Director and community leadership team regarding prospective residents and upcoming move-ins. Business Development & Referral Relationships
• Develop and maintain strong professional referral relationships throughout the local community.
• Conduct regular outside sales and business-development activities.
• Build relationships with hospitals, rehabilitation facilities, skilled nursing facilities, physicians, home health agencies, hospice organizations, senior organizations, social workers, discharge planners, elder-care professionals, and other referral partners.
• Identify new referral opportunities and develop strategies to increase professional referrals.
• Represent the community at networking events, professional organizations, senior-focused events, and community functions.
• Schedule and conduct professional presentations, meetings, lunches, tours, and other relationship-building activities. Marketing & Community Outreach
• Develop and execute an annual and ongoing sales and marketing plan designed to increase community awareness and occupancy.
• Plan and coordinate events that generate prospective resident and professional referral leads.
• Work with community leadership to develop open houses, educational programs, networking events, and resident/family events.
• Coordinate advertising, digital marketing, social media, print materials, promotional campaigns, and community outreach initiatives.
• Ensure the community's brand, messaging, and marketing materials accurately represent the resident experience.
• Monitor local competitors, pricing, services, promotions, occupancy trends, and market conditions.
• Conduct periodic competitive market analyses and recommend strategies based on findings. CRM, Reporting & Performance
• Maintain accurate and timely prospect and referral information in the community's Customer Relationship Management (CRM) system.
• Track inquiries, tours, follow-up activities, deposits, move-ins, referral sources, and lost leads.
• Monitor key sales metrics, including: o New leads o Qualified leads o Tours o Tour-to-deposit conversion o Deposit-to-move-in conversion o Referral activity o Move-ins and move-outs o Occupancy
• Provide regular sales forecasts and pipeline updates to the Executive Director and leadership team.
• Analyze sales results and adjust strategies when goals are not being achieved.
• Manage sales and marketing expenses within the approved budget. Qualifications
• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred; equivalent relevant experience will be considered.
• Minimum of 2-3 years of successful sales and/or marketing experience , preferably in Assisted Living, Memory Care, Independent Living, senior living, healthcare, home health, hospice, skilled nursing, or a related industry.
• Demonstrated ability to meet or exceed sales, census, occupancy, or revenue goals.
• Strong relationship-building and consultative sales skills.
• Experience developing professional referral networks.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Strong organizational and time-management abilities.
• Comfortable making outbound calls, conducting outside sales visits, networking, and asking for the sale.
• Experience working with CRM systems and managing a sales pipeline.
• Proficiency with Microsoft Office and general business technology.
• Valid driver's license and reliable transportation for community outreach and business-development activities.
• Ability to work occasional evenings and weekends for tours, networking events, and community events.

What We're Looking For Our ideal candidate is someone who understands that choosing Assisted Living is more than a purchasing decision—it's a major life transition for a resident and their family. We're looking for someone who can combine compassion with strong sales skills .

The successful candidate will be:

• Warm, approachable, and professional
• Highly motivated and results-oriented
• Comfortable initiating conversations and developing new relationships
• Persistent with follow-up without being overly aggressive
• Able to establish trust quickly with seniors and their families
• Confident conducting tours and asking for commitments
• Creative in developing new referral and lead-generation opportunities
• Comfortable being accountable for measurable sales and occupancy results
• A strong team player who understands that successful move-ins require collaboration across the entire community Success in This Position Success will be measured through achievement of established goals related to: Occupancy Move-Ins Lead Generation Tours Conversion Rates Professional Referrals Community Outreach CRM Follow-Up Revenue Why Join Us?

This is an opportunity to play an important leadership role in the growth of our community while helping seniors and their families navigate one of life's most important decisions. We offer a supportive team environment, competitive compensation, benefits, and the opportunity to make a meaningful difference in the lives of our residents and their families. We are an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person