Branch Marketing Lead Valley National Bank $113,500.00 - $200,700.00 / yr United States, Jersey, Morristown Jul 24, 2026 Responsibilities include but are not limited to: Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
Create new strategies to deliver high-impact marketing for branch customers by segment.
Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.
Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices.
Develop and deliver high impact presentations with a high level of executive presence.
Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
Leverage AI to deliver highly personalized and scalable solutions.