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Robert Half
Senior Marketing Financial Analyst
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Job Description
The Senior Marketing Financial Analyst serves as a strategic finance partner to the Marketing organization, responsible for measuring and improving the return on marketing investment across channels. This role combines strong financial and business acumen with hands-on statistical modeling skills, including regression analysis and Media Mix Modeling (MMM), to evaluate the impact of marketing spend on business outcomes, guide budget allocation, and support forecasting and planning.
The ideal candidate combines financial rigor with a strong understanding of marketing strategy, data analysis, and customer acquisition.
Key ResponsibilitiesPartner with Marketing leadership to develop, manage, and analyze marketing budgets, spend pacing, and ROI across paid, owned, and earned channels.
Maintain and interpret Media Mix Models (MMM), including data inputs, assumptions, outputs, and vendor-developed models.
Build and apply statistical and econometric models, including multivariate regression, attribution, elasticity modeling, and other analytical approaches.
Translate complex analytical findings into actionable recommendations regarding channel mix, budget allocation, and marketing spend optimization.
Monitor and report on key marketing KPIs, including
Develop and maintain customer acquisition and marketing efficiency models to evaluate spend against business outcomes.
Develop financial forecasts, monthly and quarterly variance analyses, and business cases for new marketing investments and campaigns.
Collaborate with Marketing, Finance, Analytics, and Data Science teams to align on data sources, modeling assumptions, and measurement methodologies.
Build and automate dashboards and reporting tools using platforms such as Excel, SQL, Tableau, and Power BI.Conduct ad-hoc statistical analyses, including scenario planning, sensitivity analysis, test-and-learn evaluations, and incrementality testing.
Present findings and recommendations to senior leadership, translating complex analysis into clear business insights.
Support annual and long-range planning processes, including marketing spend forecasting and ROI-based prioritization of investments.
The ideal candidate combines financial rigor with a strong understanding of marketing strategy, data analysis, and customer acquisition.
Key ResponsibilitiesPartner with Marketing leadership to develop, manage, and analyze marketing budgets, spend pacing, and ROI across paid, owned, and earned channels.
Maintain and interpret Media Mix Models (MMM), including data inputs, assumptions, outputs, and vendor-developed models.
Build and apply statistical and econometric models, including multivariate regression, attribution, elasticity modeling, and other analytical approaches.
Translate complex analytical findings into actionable recommendations regarding channel mix, budget allocation, and marketing spend optimization.
Monitor and report on key marketing KPIs, including
CAC, CPL, CPA, ROAS, ROI, LTV
CAC, conversion rates, and marketing-sourced revenue.Develop and maintain customer acquisition and marketing efficiency models to evaluate spend against business outcomes.
Develop financial forecasts, monthly and quarterly variance analyses, and business cases for new marketing investments and campaigns.
Collaborate with Marketing, Finance, Analytics, and Data Science teams to align on data sources, modeling assumptions, and measurement methodologies.
Build and automate dashboards and reporting tools using platforms such as Excel, SQL, Tableau, and Power BI.Conduct ad-hoc statistical analyses, including scenario planning, sensitivity analysis, test-and-learn evaluations, and incrementality testing.
Present findings and recommendations to senior leadership, translating complex analysis into clear business insights.
Support annual and long-range planning processes, including marketing spend forecasting and ROI-based prioritization of investments.