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The Atlantic District

General Agent

Career Insights for Life / Health Insurance Sales Agent

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Based on Virginia data

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What they do

A Life or Health Insurance Sales Agent sells life insurance or health insurance to customers, working on behalf of an insurance company or independent insurance agent or broker. Evaluates the insurance coverage needed by a customer and proposes insurance packages and prices. Life insurance agents may sell policies or annuities, and assist clients or beneficiaries with getting insurance claims processed. Health insurance agents may negotiate rates for employers, explain plans and benefits to employees, and help clients to file or resolve health insurance claims. Life and health insurance sales agents may earn commissions for sales.

$78,036 / year median in Virginia

-16% projected decline

Explore Career

Job Description

Job Overview We are seeking a motivated and strategic insurance professional to run a Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. At The Atlantic District, we believe that the best work happens when people feel genuinely supported and encouraged. Based right here in Richmond, our office is a hub of energy, collaboration, and shared ambition. As a General Agent, you aren't just filling a leadership role; you are becoming the backbone of our local growth. You will be the person who brings in new talent, guides them through their first wins, and helps them build a career they can be proud of. We steer clear of rigid, uninspired corporate structures, preferring instead to foster an environment where your unique voice and leadership style can shine. Your impact here will be measurable, not just in numbers, but in the professional success stories of the agents you mentor. If you are someone who finds joy in watching others succeed and has a clear vision for building a high-performing sales team, we would love to welcome you into our office. Come help us shape the future of our district while making a lasting difference in the lives of our neighbors throughout Virginia.
Salary Range:
$220,000.00 - $250,000.00 per year Benefits Annual Base Salary + Commission + Bonus Opportunities Paid Time Off (PTO) Dental Insurance Vision Insurance Flexible Schedule Life Insurance Disability Insurance Health Insurance Mon-Fri Schedule Retirement Plan Hands on Training Parental Leave Career Growth Opportunities Requirements Virginia Life and Health Insurance License. Three or more years of experience in insurance sales or agency development. Documented history of meeting or exceeding sales production targets. Strong comfort level with public speaking and facilitating group training sessions. Advanced knowledge of life, annuity, and health product portfolios. Prior experience mentoring or managing sales professionals is highly valued. Responsibilities Recruit, hire, and onboard new insurance agents to grow the district office. Provide ongoing mentorship to agents to ensure they possess the tools and confidence to succeed. Develop and execute strategic plans to expand the agency's footprint in the Richmond area. Host regular workshops and training sessions focused on technical product knowledge and sales techniques. Analyze district performance data to identify areas for improvement and celebrate team victories. Maintain active engagement with community organizations to increase the agency's local presence. About Us The Atlantic District is a dynamic and growth-driven division of one of the nation's most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region. We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success. As part of our team, you'll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.

Benefits

  • Paid Time Off (PTO)
  • Other Retirement and Savings
  • Health Insurance
  • Dental Insurance