Principal General Agent The Atlantic District Roanoke, VA Job Details Full-time $220,000 - $250,000 a year 6 hours ago Benefits Disability insurance Health insurance Dental insurance Paid time off Parental leave Vision insurance Opportunities for advancement Flexible schedule Life insurance Retirement plan Qualifications Financial sales Managing sales strategy or development teams Finance industry sales team management experience Sales team management Life insurance knowledge Team development Insurance regulation Health insurance knowledge Mentoring Leading team collaboration initiatives Accident & Health Insurance License Health insurance sales Life insurance sales Office management Business operations Insurance sales Sales leadership Life & Health Insurance License Senior leadership Full Job Description Job Overview We are seeking a motivated and strategic insurance professional to run a Farmers insurance agency by leading the growth, operations, and client service functions of a dynamic insurance agency. At The Atlantic District, we believe that the insurance business is fundamentally about people, not policies. Located right in the heart of Roanoke, Virginia, we have spent years building a reputation as a firm that prioritizes honesty, clarity, and genuine care for our neighbors. As we continue to expand our reach, we are looking for a Principal General Agent to join us and lead our local efforts. This isn't just another management job; it is an invitation to shape the future of our office. You will be the face of our agency, a mentor to our talented staff, and a key strategist who helps us connect with more families and businesses in the area. We are looking for someone who brings a positive energy to the office every single day and someone who finds deep satisfaction in watching their team succeed. If you are ready to put down roots, lead with integrity, and make a tangible impact on the lives of those in our community, we would love to have a conversation with you. Come help us build something truly meaningful here in Roanoke.

Salary Range:

$220,000.00 - $250,000.00 per year Benefits Annual Base Salary

+ Commission

+ Bonus Opportunities Paid Time Off (PTO) Dental Insurance Vision Insurance Life Insurance Flexible Schedule Health Insurance Disability Insurance Mon-Fri Schedule Hands on Training Parental Leave Career Growth Opportunities Retirement Plan Requirements Active Life, Accident, and Health Insurance License. Documented track record of success in life and health sales. Demonstrated ability to lead and mentor a high-performing sales force. Deep understanding of the Virginia insurance regulatory landscape. Strong organizational skills for managing agency operations. Established professional network within the Roanoke community. Responsibilities Drive agency growth by setting and achieving ambitious regional sales targets. Recruit, train, and provide ongoing mentorship to a growing team of sales professionals. Oversee daily operations, ensuring that all client interactions meet our high standards for service. Foster a supportive culture where agents feel empowered to grow their own careers and business. Represent The Atlantic District in community events and local professional circles to build our brand. Collaborate with executive leadership to refine our long-term market strategy and sales tactics. About Us The Atlantic District is a dynamic and growth-driven division of one of the nation's most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region. We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success. As part of our team, you'll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.