AVP Insurance Program Underwriting
- Security Guards & Services
- Columbia, MD
AVP Insurance Program Underwriting
- Security Guards & Services
- Columbia, MDDevelop and lead product go-to-market strategies across various channels of distribution including Independent Marketing Organizations, Managing General Agents, Broker Dealers, and Financial Institutions for Security Services Businesses including
- Security Guards
- Private Patrols
- Executive Protection
- Government Security
- Private Investigators
- Forensic Investigation
- Armored Car
- Alarm System Monitoring
- Review existing industry and competitive research to understand customer needs, get a pulse of the market, and identify path forward to support marketing and distribution.
- Develop and lead strategic go-to-market plans for the launch of new products and releases.
- Manage cross-functional implementation of plan, including strategizing with marketing, market planning, competitive intelligence, research, sales, operations, and executive leadership teams.
- Develop implement, and manage marketing programs that drive qualified leads, including content, webinars, nurturing campaigns, whitepapers, etc.
- Craft product positioning and messaging with marketing communications and sales teams to articulate compelling marketing positioning based on product distinctions through all communication mediums.
- Coordinate marketing, product, market planning, and sales teams to effectively identify prospects and drive leads in support of plan.
- Partner with sales development team to implement strategic messaging into wholesaler training initiatives and ensure enablement of sales force.
Build a career at an extraordinary organization offering an industry competitive compensation package, bonuses, tuition reimbursement, full medical benefits, 401(k) savings plan, comprehensive vacation policies, numerous professional development opportunities, vibrant and growth oriented work environment, and more!