Robert Half Marketing and Creative is working with an agency client looking for a Programmatic Media Trader to drive digital campaign delivery and performance for clients in Denver, Colorado. This position suits a data-minded marketing specialist who can manage programmatic activity across display, video, and audio while building strong client relationships. The ideal candidate is comfortable working directly in self-serve platforms, translating campaign data into recommendations, and collaborating with internal teams to support broader media objectives.

Responsibilities:

• Oversee end-to-end programmatic campaign execution across client portfolios, from initial setup and trafficking through ongoing refinement and final reporting.
• Develop deep working knowledge of demand-side platforms, ad formats, audience capabilities, inventory options, and platform-specific strengths to inform campaign strategy.
• Conduct quality assurance checks, resolve delivery or tracking issues, and ensure media launches accurately and according to schedule.
• Review live campaign results regularly and make data-informed adjustments to improve performance against client goals and efficiency targets.
• Track spend across daily, weekly, monthly, and quarterly pacing windows to maintain budget control and maximize return on investment.
• Interpret reporting trends, uncover performance drivers, and present practical recommendations to both clients and internal stakeholders.
• Lead recurring client meetings to explain campaign outcomes, discuss optimization priorities, and align on next steps.
• Collaborate with Search, Social, Analytics, and Creative teams to connect programmatic efforts with integrated marketing plans.
• Recommend new testing ideas, growth opportunities, and upsell strategies through audience experimentation, creative variations, and platform features.
• Support new client onboarding activities such as account configuration, tracking setup, audience creation, billing coordination, and launch readiness checks.