Senior Vice President, Audiences Publicis Groupe Holdings

B.V - 3.5

Birmingham, MI Job Details $200,000 - $220,000 a year 5 hours ago Qualifications Vendor relationship building Research Client management Full Job Description The Senior Vice President, Audience Outcomes will act as an agency leader supporting client/s audience needs. The role demands expertise is how to apply user signals to drive business decisions which impact client outcomes. You will collaborate across the organization -Brand Experience, Investment, Central Data, Publicis Media teams and Epsilon team - to develop holistic and strategic approaches to translates the client goals and objectives into actionable data applications. This position requires a highly motivated, strategic thinking, technical savvy, analytical, and entrepreneurial person to lead the teams in how to best use data and ad tech to drive client goals. Lead clients through launch and management of Audience Platforms (Identity, Cleanrooms, CDP, TMS) and other data and audience-based technology solutions Guide and drive the use of audience data to impact media and business strategies based on overall objectives Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients Maintaining knowledge of current Adtech/Martech Ecosystems trends Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs. Integrate with the Strategy, Media Investment, and Central Data teams to make data management a central resource for smarter planning Prepare data strategy presentation and drive integration in media plan focused on audience details Build and present to client's data and technology use case recommendations and performance reports Understanding of Ai and Big Data environment to access and analyze data Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups Provide thought leadership driving innovation to achieve client needs Serve as a mentor and thought leader to a teams, and be willing to share knowledge and teach expertise to members of the team of cross-functional teams. Exhibit strong analytical, project management, storytelling and communication skills. Other responsibilities as assigned A minimum of 12 years' experience working with Digital Media, either in consulting (strategic or operational roles), marketing technologies, or digital strategy and buying A minimum of 8 years' experience in a managerial and client facing experience.

Strong background in digital work:

DSPs, DMPs, CDPs, Identity Solutions, TMS, first and third-party audience data, OLV cross screen, data and analytics, etc. Experience with digital media, the marketing/advertising industry, and agency work is highly preferred. Experience leveraging audience data (including via syndicated audience resources) to make strategic investment and communication decisions Experience with Ai and Big Data environments Understanding of research and test design Understanding of current privacy rules and regulations Comfortable presenting to and communicating with executive-level clients, and confidence in communicating complex ideas to both internal and external teams. Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.