General Manager- Richlawn Turf

Job Title:

General Manager -

Richlawn TurfDepartment:

OperationsLocation:

Platteville, ColoradoReports To:

Executives VPJob Type:

Full TimeTravel:

30%

Compensation:

$121k-$231k per yearJob SummaryThe General Manager has the opportunity to develop and scale a unique, sustainable business from an established platform in Colorado into a national leader in organic turf management and gardening products. This role is responsible for setting and executing regional and national strategy, driving product development, leading sales and multi-channel marketing, and building multi-site production and distribution capabilities. The General Manager holds full profit and loss accountability while ensuring efficient operations, high-quality product output, regulatory compliance, and strong team engagement aligned with customer and environmental expectations.

Essential Job FunctionsDevelop and execute comprehensive business strategy across market expansion, product development, sales, and operations Own full P&L responsibility, including budgeting, forecasting, and financial performance Lead fertilizer and soil production operations, ensuring efficiency, quality, and scalability Collaborate with production and procurement teams to meet customer demand Establish and monitor KPIs to optimize labor, efficiency, and resource utilization Develop and implement pricing strategies to drive profitability Build, lead, and mentor a high-performing leadership team Foster employee engagement and a culture of accountability and growth Represent the organization through community and industry engagement Develop and optimize fertilizer formulations and production processes Drive continuous improvement in technology, systems, and operational practices Provide technical expertise to support product quality and innovation Oversee operational budgets and financial targets Ensure compliance with environmental, federal, and state regulations Implement strategies to improve profitability, customer satisfaction, and operational performance Promote a culture of continuous improvement across all business functions Identify and implement process enhancements to increase efficiency and productivity Serve as the public-facing leader of the business, building relationships with community stakeholders and promoting sustainability initiatives Required QualificationsBachelor's degree in operations management, agronomy, turf management, ag business, or related field 12+ years of experience in operations management within lawn and garden products, fertilizer, soil amendments, or agriculture In-depth knowledge of organic and synthetic fertilizers and soil amendments Experience in compost and soil production Strong business acumen with ability to analyze financial and operational data Demonstrated leadership experience managing diverse teams Strong problem-solving, decision-making, and communication skillsPreferred QualificationsMaster's degree in Finance, Operations Management, or related field Experience with state and environmental regulatory requirements Experience scaling operations across multiple sites or regionsWork EnvironmentThis leadership role operates in a dynamic environment that combines office-based strategic planning with on-site presence in production and agricultural settings. The position requires regular interaction with production teams, vendors, customers, and community stakeholders, along with travel for site visits, industry events, equipment demonstrations, and leadership activities. The role may involve exposure to outdoor conditions, production facilities, and physical activities such as walking, standing, and occasional lifting, requiring flexibility to support both operational and strategic business needs.

About Us:

Versova is one of the largest egg producers in the United States, bringing together family-owned farms in Iowa, Ohio, Washington, Oregon, Idaho, Utah, and Colorado. With over six decades of industry experience, our team of more than 2,000 employees is dedicated to exceptional flock care, environmental stewardship, and producing safe, high-quality eggs. More than just a workplace, Versova is a team built on shared values, working together to enrich our communities and uphold the highest ethical standards.

As a family of companies and a company of families, we are guided by a strong set of

Core Values:

Recognition, Initiative, Safety & Security, Service, Community, Respect, Integrity, Ownership, and Excellence. These values drive our commitment to responsible employment, sustainability, and industry innovation. When you join Versova, you become part of something bigger - working together to lead the future of egg production with integrity and excellence.

Benefits:

Regular performance reviewsHealth insuranceDental insuranceVision insuranceHSA with company match Paid time OffPaid Holidays401K with company matchTuition ReimbursementEmployee Assistance ProgramPosting StatementAll qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

DisclosureThis job description is not exhaustive, as employees may perform additional related duties as needed. Employment is based on an 'at-will' basis. Employment is contingent upon the successful completion of a background check, as applicable to the role and in compliance with local, state, and federal laws.