Global Integrated Marketing Director

It's fun to work in a company where people truly believe in what they are doing! Neogen is seeking a Senior Director, Global Integrated Marketing to lead and integrate a global marketing engine spanning communications, digital marketing, customer segment marketing, and creative campaign execution. Reporting to the SVP, Food Safety, this Director-level leader will shape a unified, customer-centric, and data-driven go-to-market approach that strengthens brand leadership, accelerates demand generation, and improves commercial effectiveness across regions and customer segments. This role offers flexible location options, with Oakdale preferred. Key Responsibilities Lead the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support enterprise and business-unit objectives. Oversee global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative campaigns, setting clear priorities, decision rights, and performance expectations. Partner with portfolio, commercial, and regional leaders to develop customer segment-led campaigns, value propositions, content, and activation playbooks that support pipeline growth and sales effectiveness. Own global creative and content strategy, ensuring consistent brand expression, scalable content systems, strong creative standards, and effective campaign governance across channels. Drive digital marketing performance across paid media, marketing automation, SEO/SEM, account-based marketing, analytics, and web properties, with clear KPIs tied to awareness, engagement, pipeline, and revenue contribution. Serve as a central connector across global marketing, sales, regions, portfolio management, and innovation teams to improve alignment, speed to market, and executional consistency. Job Requirements 12+ years of progressive marketing leadership experience, including experience in global, matrixed organizations. Proven ability to lead integrated marketing functions spanning communications, digital marketing, creative, campaign execution, and customer or segment marketing. Demonstrated track record of driving commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance. Experience building, scaling, or evolving global marketing operating models, processes, governance, and performance measurement frameworks. Exceptional leadership, communication, storytelling, and stakeholder management skills, with the ability to influence across functions and regions. Experience in B2B, regulated, or science-based industries preferred, such as food, animal health, diagnostics, life sciences, or related sectors. What We Offer A senior leadership opportunity to shape global integrated marketing strategy and influence commercial growth across a complex, international organization. The opportunity to lead and develop high-performing teams across communications, digital, customer segment marketing, creative, and campaigns. Flexible location options, with Oakdale preferred. A standard benefits package, including programs designed to support employee well-being and professional success. A collaborative environment where strategic thinking, customer focus, accountability, and continuous improvement are valued. If you are an enterprise-minded marketing leader who thrives in global, matrixed environments and is motivated by building scalable, customer-centric marketing programs, we'd love to hear from you. Join our team and help advance an integrated marketing approach that delivers measurable impact across regions, segments, and customer touchpoints. Neogen is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, genetic information, or any other status protected by applicable federal, state, or local law. Come Be Part Of A Mission that Matters! From inside the farm gate to our dinner plates, Neogen protects the world's food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too. At Neogen, we are extremely proud of our record of sustained growth, as well as our development and acquisition of advanced technology since our founding in 1982. Neogen has thrived — and will continue to thrive — because our employees thrive here.