Position Summary The Manager of Product Management & Marketing is responsible for leading the strategy, development, positioning, and commercialization of the company's products and services. This role serves as the bridge between product innovation and market success by aligning customer needs, business objectives, competitive intelligence, and marketing execution. The Director drives the product lifecycle from concept through launch while developing and executing marketing strategies that increase market share, revenue growth, customer acquisition, and customer retention. Key Responsibilities - Product Management Leadership Develop and execute the product vision, strategy, and roadmap aligned with organizational goals. Lead product portfolio management, including new product development, enhancements, and product retirement decisions. Gather and prioritize customer, market, and stakeholder requirements. Conduct market research, competitive analysis, and customer insights to identify growth opportunities. Define product positioning, value propositions, pricing strategies, and go-to-market plans. Collaborate with cross-functional teams including Sales, Operations, Engineering, Customer Success, and Finance. Establish product performance metrics and monitor product profitability and market performance. Drive innovation initiatives and identify emerging market trends. Marketing Strategy & Execution Develop comprehensive marketing strategies that support revenue and growth objectives. Lead brand management and ensure consistent messaging across all channels. Oversee demand generation, digital marketing, content marketing, events, public relations, and social media initiatives. Create and execute go-to-market strategies for product launches and enhancements. Manage customer segmentation, targeting, and positioning strategies. Evaluate marketing campaign effectiveness and optimize return on investment (ROI). Build and maintain strategic partnerships that support market expansion. Leadership & Team Development Lead, mentor, and develop product management and marketing professionals. Establish performance goals and ensure alignment with organizational objectives. Foster a customer-centric and data-driven culture. Manage departmental budgets and resource allocation. Collaborate with executive leadership to support strategic planning and business growth initiatives. Required Qualifications Bachelor's degree in Business Administration, Marketing, Product Management, Engineering, or a related field. 8+ years of progressive experience in product management, marketing, or related leadership roles. 5+ years of people leadership experience. Demonstrated success leading product strategy and marketing initiatives that drive business growth. Strong understanding of product lifecycle management and go-to-market execution. Experience with market research, customer insights, pricing strategy, and competitive analysis. Excellent analytical, communication, presentation, and leadership skills. Proven ability to influence stakeholders and lead cross-functional teams. Preferred Qualifications Master's degree (MBA preferred). Experience in B2B, SaaS, manufacturing, healthcare, technology, or relevant industry sectors. Experience with CRM, marketing automation, and analytics platforms. Certifications in Product Management, Marketing, Agile, or Project Management.

Pay:

$150,000.00 - $170,000.00 per year

Benefits:

Dental insurance Health insurance Vision insurance

Work Location:

In person