Marketing & Community Outreach Coordinator - Assisted Living / Memory Care (Must be familiar with CalAIM, Private pay, and ALW)
Location:
Assisted Living/Memory Care Job Type:
Full-Time Reports to:
Executive Director Position Summary:
We are seeking a passionate and strategic Marketing & Community Outreach Coordinator to drive occupancy growth and community engagement at our Assisted Living and Memory Care facility. This individual will play a critical role in promoting our services to healthcare networks, families, and community stakeholders, with a focus on building partnerships through the CALAIM initiative and other Medi-Cal programs. Candidates with knowledge or experience working within California's CALAIM program and its Enhanced Care Management (ECM) or Community Supports services are strongly encouraged to apply.
Key Responsibilities:
Develop and implement marketing strategies to meet occupancy and growth goals, with a special emphasis on Medi-Cal-eligible populations and service providers. Build strong relationships with local healthcare providers, hospitals, managed care plans, social workers, and community-based organizations. Leverage CALAIM knowledge to identify and pursue partnership opportunities under Enhanced Care Management and Community Supports (e.g., housing transition services, respite care, etc.). Represent the facility at industry events, networking groups, and CALAIM-related forums or meetings. Conduct tours, information sessions, and personalized follow-ups with prospective residents and their families. Collaborate with leadership and clinical staff to ensure alignment between marketing messaging and actual service delivery. Monitor market trends, competitor activity, and referral patterns in the Medi-Cal and senior care space. Maintain and report on CRM data, outreach activities, and conversion metrics.
Qualifications:
2-5 years of experience in healthcare, senior living marketing, or community outreach. Working knowledge of CALAIM, ECM, Community Supports, and Medi-Cal programs highly preferred. Proven track record in lead generation, community engagement, and referral development. Strong understanding of assisted living and memory care services. Excellent communication, interpersonal, and relationship-building skills. Proficiency in CRM tools, digital marketing, and Microsoft Office. Ability to work independently and manage multiple priorities. Bachelor's degree in Marketing, Healthcare Administration, Public Health, or a related field preferred.
MUST HAVE EXPERIENCE WITH CALAIM AND PRIVATE PAY MEMORY CARE MARKETING
