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Crunch Fitness by JEM Wellness Brands
Personal Trainer
Entry-Level JobVerifiedNo experience needed
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Based on Virginia data
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What they do
A Personal Trainer or Fitness Instructor develops customized exercise and fitness programs for clients. Reviews health and fitness goals, teaches correct and safe exercise technique, monitors progress and provides encouragement for clients. Leads fitness and exercise classes at a community center, club or pool. Teaches aerobics, water, strength building or other exercises and maintains equipment.
$54,883 / year median in Virginia
+12% projected growth
Job Description
PERSONAL TRAINER
Full-Time or Part-Time Positions Available Non-Exempt Reports to: Personal Training Manager / General Manager We're seeking a Personal Trainer to join our team and deliver an exceptional fitness experience through personalized training sessions, member engagement, and education. As a brand ambassador, you'll represent Crunch Fitness by inspiring members to achieve their goals and driving client acquisition and retention. This role is offered by JEM Wellness Brands, a proud franchise operator of Crunch Fitness—the "No Judgment Gym" known for fun, effective workouts. Crunch serves over 3 million members across 500+ locations and ranks #1 in fitness and #32 overall on Entrepreneur's Franchise 500 (2025), featuring its new Crunch 3.0 design. JEM Wellness Brands is growing rapidly and committed to your future. Since 2022, we've acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. Our mission is to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. We operate with core values of Resilience, Service, Transformation, and Excellence—building a movement of self-improvement through purpose-driven work and a people-first culture. Position Overview The Personal Trainer (PT) is responsible for creating a positive fitness experience by delivering high-quality training sessions and supporting members in achieving their health and wellness goals. This role emphasizes strong relationship-building, science-based programming, proper technique coaching, and consistent execution of the CrunchOne Kickoff (C1KO) process. PTs help members achieve meaningful results through ongoing support throughout the Client Journey while embodying Crunch's core values ofT.R.A.I.N.
Timely, Ready, Attentive, Inspiring, Noble. Personal Trainer Responsibilities Client Service & Training Deliver high-quality personal training sessions and an outstanding initial experience for introductory package clients. Design safe, effective, and individualized fitness programs based on client goals, including resistance training, cardio, and general nutrition guidance. Use assessments, measurements, and goal-tracking tools regularly. Maintain accurate programming, session logs, and progress documentation. Demonstrate proper technique and ensure client safety at all times. Educate clients on fitness tools and resources, set expectations, track progress, and hold clients accountable. CrunchOne Kickoff (C1KO) Process Conduct C1KOs with professionalism, strong rapport, and confident assessment skills. Perform consistent movement assessments and needs analyses. Recommend appropriate training programs using assumptive close techniques. Drive strong performance in the Book Show Close funnel. Member Engagement Deliver an exceptional onboarding experience in the first 90 days. Maintain consistent follow-up communication and encouragement. Celebrate client progress and drive long-term retention. Promote PT packages, programs, and dotFIT nutrition solutions. Instruct members on proper equipment use and exercise techniques. Support member service activities such as fitness seminars, boot camps, and supplement demos. Sales & Performance Meet or exceed monthly targets for personal training sessions, revenue, and supplement sales. Contribute to overall club success through member retention and client acquisition. Professional Representation Arrive on time, maintain uniform standards, and uphold a positive, energetic attitude. Help maintain clean, organized, and safe training areas. Engage members on the floor and support a welcoming club environment. Participate in club events, promotions, and PT campaigns. Operational & Administrative Schedule all sessions and appointments using company systems (Google Calendar). Use Enhance, VFP, dotFIT, ABC/Datatrak, Crunch U, and other systems accurately. Communicate session schedules and client updates with the PTM. Attend all required meetings, training sessions, and continuing education courses. HIIT Certification Requirement Complete Crunch HIIT certification as part of onboarding within the required timeline. Support HIIT class coverage and participate in class integration once certified. Required Skills & Experience Strong knowledge of exercise science, program design, and nutrition fundamentals. Excellent communication and interpersonal skills. Ability to motivate and inspire clients to achieve their goals. CPR/AED certification (or ability to obtain within 30 days of hire). Nationally accredited personal training certification (must obtain within 90 days of hire). Preferred Experience Previous experience in personal training or fitness instruction. Sales or customer service experience. Presenting training programs to clients. Physical Requirements This is a physically active role requiring the ability to regularly demonstrate proper fitness techniques and maintain mobility across the club floor. The position involves prolonged periods of standing, bending, reaching, and active movement throughout work hours, as well as lifting and/or moving up to 50 pounds. Education Requirements High school diploma or GED required Bachelor's degree in exercise science or related field preferred Schedule Requirement This position is designated as a day-shift role. Employees must be available and flexible to work any day of the week, Monday through Sunday, as scheduled by the Company. Work schedules may vary based on business needs. Additional Compensation (all states): Commission opportunities for new personal training sales Commission on session packages Performance incentives based on client volume and retention Total Earning Potential Personal Trainers at Crunch Fitness Powered by JEM Wellness Brands earn an hourly rate plus commissions and incentives tied to client sessions, packages, and sales performance. As a result, total annual earnings vary based on experience, client load, and individual performance.Typical annual earning ranges:
Entry-Level Trainers:
$25,000- 40,000 per year
Mid-Level Trainers:
$40,000- 60,000 per year
High-Performing Trainers:
$65,000- 90,000+ per year Compensation (Hourly) $13.75/hour Commission Opportunities for New Personal Training Sales and Session Packages Benefits Retirement Savings
- 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees. Wellness Perks
- Complimentary Crunch gym membership for all employees. Safety & Certification Support
- Free CPR/AED re-certifications provided by the company for all employees. Disclaimer It is the responsibility of the candidate to obtain and maintain all required certifications at their own expense, including but not limited to Personal Training Certification, Group Fitness Certification, and CPR/AED Certification, as a condition of employment. Conditional Employment Statement
- Personal Training Roles Employment in this position is contingent upon meeting the following certification requirements: If you do not currently hold a nationally accredited personal training certification and/or a degree in Kinesiology , you must obtain one nationally accredited certification within 90 days of your hire date . Accepted Certifications (one or more required): ACSM
- Certified Personal Trainer (CPT) ACE
- Certified Personal Trainer (CPT) Cooper Institute
- Personal Trainer (PT) IFPA
- Personal Fitness Trainer (PFT) NASM
- Certified Personal Trainer (CPT), Corrective Exercise Specialist (CES), Performance Enhancement Specialist (PES) NESTA
- Personal Fitness Trainer (PFT) NFPT
- Personal Fitness Trainer (PFT) NSCA
- Certified Personal Trainer (CPT) or Certified Strength and Conditioning Specialist (CSCS) Failure to meet this requirement within the specified timeframe may result in termination of employment.