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AF
Anytime Fitness
Fitness Manager
Career Insights for Fitness Center Manager
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Scorecard
Based on California data
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What they do
A Fitness Center Manager manages a health club or fitness center, including selling memberships and classes, supervising staff, and keep facilities and equipment clean and in working order.
$59,030 / year median in California
+9% projected growth
Job Description
Fitness Manager Anytime Fitness - 3.7 Fallbrook, CA Job Details Full-time $22 - $30 an hour 5 days ago Benefits Health insurance 401(k) Paid time off 401(k) matching Employee discount Flexible schedule Qualifications Certified Personal Trainer CPR Certification Personal training Full Job Description More Than Sales. More Than Training. This Is Leadership. At Anytime Fitness, we don't simply sell memberships, we create the first step in someone's journey toward a stronger, healthier, more confident life. The Fitness Manager is a leadership role focused on personal training excellence, team development, and driving measurable results on the fitness floor. You will lead and develop the training team, deliver exceptional coaching to members, and own key components of revenue performance and client success. This is not a front desk job. This is not just a trainer position. This is leadership in motion. If you are driven, coachable, confident in conversation, and passionate about making measurable impact, we want to meet you. Key Responsibilities Training & Member Results Conduct fitness consultations, assessments, and goal-setting sessions Design individualized training programs aligned with client goals and lifestyle Deliver one-on-one and small group training sessions safely and effectively Provide consistent accountability, motivation, and progress tracking Offer foundational nutrition guidance to support fitness goals Teach proper exercise technique, spotting, and progression strategies Participate in social media and marketing initiatives Trainer Leadership & Development Lead, mentor, and develop the personal training team Provide coaching, feedback, and performance accountability Support onboarding and continued development of trainers Run team meetings and skill-development sessions Ensure programming quality, safety standards, and consistent client experience Help trainers improve sales conversations, retention, and client results Foster a positive, high-performance, team-first culture Revenue & Sales Execution Conduct engaging fitness consultations and program recommendations Present training options clearly and confidently Execute KPIs including leads, appointments, show rates, closing percentage, and training attachment Maintain consistent follow-up with prospects and existing members Manage pricing discussions and client commitments with professionalism Drive client retention through relationships and measurable progress Lead overall training revenue growth and team performance Operations & Leadership Support daily club operations alongside leadership team Deliver a high-level front desk and member experience Maintain cleanliness, organization, and facility standards Utilize CRM and fitness software to track metrics and activity Collaborate with team members to enhance the overall member experience Assist with community outreach and partnerships Model professionalism, accountability, and leadership standards What We're Looking For Passion for helping people improve their lives Strong communication and interpersonal skills Proven ability to lead and influence others Confidence paired with integrity Organized, detail-oriented, and accountable Team-oriented mindset with leadership presence Self-motivated with a growth mentality Reliable and punctual What We're Not Looking For Individuals seeking a "clock-in, clock-out" role Poor follow-up or inconsistent execution Avoidance of performance or pricing conversations Chronic lateness Ego-driven behavior Average effort