Flexible availability required, including some evenings and weekends
Compensation:
Competitive salary based on experience + performance bonus opportunities
ABOUT SWTHZ SWTHZ
is an innovative contrast therapy studio championing the power of heat and cold exposure. Our luxury private suites feature infrared saunas, cold plunges, and vitamin-C showers designed to support recovery and physical and mental well-being. We're building more than a wellness studio — we're building a community centered around helping people feel, perform, and live better. We are looking for an energetic, driven, and people-focused Studio Manager to lead our Naples team and take ownership of the day-to-day success of the studio.
POSITION OVERVIEW
The Studio Manager is responsible for leading a high-performing, guest-obsessed SWTHZ studio. This is a hands-on leadership role for someone who thrives in a fast-paced environment, loves developing people, understands sales, and takes pride in creating an exceptional client experience. You will lead the studio team, drive membership growth and revenue, oversee daily operations, maintain SWTHZ brand standards, and create a culture of accountability, energy, and growth. The right person doesn't simply manage the studio — they take ownership of its performance. KEY RESPONSIBILITIESSales & Studio Performance Own and drive monthly membership, revenue, and studio performance goals. Lead the team in converting introductory guests into long-term SWTHZ members. Monitor daily and monthly KPIs, including lead outreach, introductory sessions, conversion, utilization, memberships, retention, and revenue. Coach the team on sales conversations, price presentations, follow-up, objection handling, and membership recommendations. Ensure consistent lead follow-up and point-of-contact activity. Identify opportunities to increase bookings, utilization, membership sales, package sales, and overall studio revenue. Lead by example by actively selling memberships and services alongside the team. Team Leadership & Development Lead, motivate, coach, and hold the studio team accountable to SWTHZ expectations. Create a positive, energetic, and performance-driven studio culture. Conduct ongoing training and provide in-the-moment coaching and feedback. Onboard and train new team members to SWTHZ service, sales, and operational standards. Create and manage studio schedules while maintaining appropriate coverage and labor efficiency. Recognize strong performance while addressing performance concerns quickly and professionally. Develop future leaders within the studio. Guest Experience Ensure every guest receives a welcoming, elevated, and consistent SWTHZ experience. Build strong relationships with members and create a community guests want to remain part of. Handle member concerns professionally and with a service-first mindset. Maintain strong member retention through proactive communication and relationship-building. Ensure the studio is consistently clean, organized, welcoming, and on-brand. Studio Operations Own the daily operational readiness of the studio. Ensure opening, closing, cleaning, and studio procedures are consistently completed. Maintain required operational reporting and documentation, including Axle reporting, chemical testing logs, Intro Tracker updates, and other required studio reporting. Oversee inventory, supplies, product levels, and ordering. Maintain accurate POS transactions and studio reporting. Ensure sauna, cold plunge, red light, and other studio equipment is properly maintained and escalate maintenance concerns when necessary. Maintain compliance with SWTHZ operational and brand standards. Community & Local Growth Build relationships within the Naples community to increase local awareness of SWTHZ. Support and execute local partnerships, events, and grassroots marketing initiatives. Develop relationships with nearby gyms, wellness businesses, residential communities, and other potential partners. Help turn first-time guests into members and members into advocates for the brand.
SUCCESS IN THIS ROLE LOOKS LIKE
The Studio Manager will be accountable for: Monthly membership and revenue performance Intro-to-membership conversion Lead outreach and point-of-contact activity Studio utilization Membership retention Guest satisfaction and Listen360/NPS results Team performance and development Labor and scheduling efficiency Operational compliance Studio cleanliness and readiness Local community engagement Overall studio culture
QUALIFICATIONS
2+ years of sales experience; membership, fitness, wellness, hospitality, or service-based sales strongly preferred. 1+ year of management, supervisory, or team leadership experience. Proven ability to motivate and hold a team accountable. Strong sales instincts with the ability to coach others on sales performance. Excellent communication and interpersonal skills. Highly organized and comfortable managing multiple priorities. Strong hospitality and customer-service mindset. Comfortable working with performance metrics and KPIs. Proficiency with Google Workspace; MindBody, CRM, or similar studio-management experience is a plus. Ability to work a flexible schedule, including evenings and weekends when needed. Bachelor's degree is a plus but not required. Passion for health, wellness, recovery, and the SWTHZ brand.
COMPENSATION & BENEFITS
Competitive salary based on experience Performance-based bonus opportunities Paid time off Employee discounts and access to SWTHZ services Flexible scheduling Ongoing education and training Leadership development and opportunities for growth as SWTHZ continues expanding
WHO WE'RE LOOKING FOR
We want someone who is hungry, accountable, coachable, positive, and ready to lead. You should be comfortable jumping into every part of the business — whether that's coaching a team member, closing a membership, calling leads, solving a guest concern, checking studio standards, reviewing KPIs, or building relationships in the Naples community. If you're passionate about wellness, love working with people, and want the opportunity to lead and grow within a rapidly expanding brand, we'd love to meet you.
LOCATION SWTHZ
Naples 15405 Collier Blvd, Suite 12 Naples, FL 34119 CALL + TEXT (239) 610-3534