Assistant Athletic Director, Fan Engagement/Marketing Category:

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Bowling Green, KY Posted:

Jul 29, 2026

Closes:

Open Until Filled Type:

Full-time Ref. No.: 996611

Position ID:

203116

Share About Western Kentucky University:

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the third largest public four-year institution in the Commonwealth of Kentucky with approximately 16,293 students and nearly 2,612 faculty and staff employees. Western Kentucky University is committed to empowering its campus community. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our ever-evolving communities. Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home. Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about .

Job Description:

Western Kentucky University, a member of Conference USA and Football Bowl Subdivision (I-A) NCAA member institution, seeks applicants for the position of Assistant Athletic Director, Fan Engagement / Marketing. This position reports directly to the Associate AD / External Relations. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.

Primary Job Duties and Responsibilities:

The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs. Lead athletics Fan Engagement / marketing department and staff in a way that reflects the University's values. Manage the daily operations of the Fan Engagement / marketing unit, including but not limited to: developing and coordinating Fan Engagement marketing and promotional efforts for WKU's 16 intercollegiate sports, executing game day and halftime promotions, coordinating special events, supervising and mentoring staff and the WKU street team, fulfilling sponsorship elements, and other duties as assigned. Responsible for developing and implementing Fan Engagement and marketing strategies within the department to promote the University athletic teams, student-athletes, coaches and facilities. Manage all advertising trade and media buys with local television, radio and print media as well as all social media advertising. Provide leadership in all aspects of the gameday and non-gameday fan experiences ? including but not limited to non-gameday digital and grassroots engagement strategies, gameday traditional and innovative fan experiences, and traditional or non-traditional engagement efforts for all athletic events. Research, analyze, and execute new and creative marketing and fan experience strategies and tactics to advance WKU's efforts for the cutting edge of college sports. Meets, consults with, and advises student-athletes, coaches, and staff regarding marketing, social media, and video strategies. Oversee athletic Fan Engagement / marketing budget and annual spending. Oversee the selection, production and distribution of all promotional materials. Explores new, innovative Fan Engagement and marketing vehicles that promote the Division of Athletics and its programs. Assist with the development and implementation of season and individual ticket campaigns that produce revenue and cultivate interest and support from university groups, local businesses and the Bowling Green community Collaborate with and assist Hilltopper Sports Properties (HSP) on the development and implementation of in game activities and fulfillment of HSP contractual obligations Serve on campus committees as requested Other duties as assigned by Associate AD / External Relations. Knowledge and Skills Considered Essential for

Success:

Excellent oral and written communication skills. Prior experience working in college athletics with a knowledge of relevant University, Conference, and NCAA rules and regulations Self motivated, detail oriented, strong interpersonal and communication skills including the ability to effectively interact with individuals at all levels of the University and favorably represent the institution with external constituents Ability to investigate, analyze and draw appropriate conclusions to problems and issues Skills in examining and re-engineering operations and procedures, formulating policy and developing and implementing new strategies and procedures Initiative, self-discipline, confidence and charisma to lead, encourage and challenge a team of subordinate staff and students Ability to develop and effectively deliver presentations Computer proficiency and knowledge of MS Office Suite, Adobe's InDesign, and Photoshop.

Requirements:

Bachelor's Degree. Minimum two years full-time experience in the field of collegiate or professional sports fan engagement or marketing. Staff supervisory experience Ability to work evening and weekend hours, including team travel.

Additional Information:

Salary Range:

$50,000 - $55,000 Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment. Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices. Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, may contact the Office of Institutional Equity at 270-745-5121 for assistance. To report concerns related to WKU's Discrimination and Harassment Policy, No. 0.2040 and/or WKU's Sex and Gender-Based Discrimination, Harassment, and Retaliation Policy, No. 0.2070, please complete the Discrimination, Harassment, and Retaliation Reporting Form . Additional information regarding Title IX, including contact information for the Title IX Coordinator and reporting options, is available on WKU's Title IX website . Information concerning educational programs offered by WKU are provided at: https://www.wku.edu/academics/ For information related to job postings, application status, or the hiring process, please email employment@wku.edu .

Application Instructions:

The following items must be submitted through this electronic talent management system: Cover Letter Resume You will receive email confirmation that your submission has been received. The candidate review process will generally begin as materials are received. Frequently Asked Questions (FAQs) Powered by