HubSpot Marketing Operations Manager

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E A S Y APP L Y N

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BrightStar Care Location:

Bannockburn, IL Position Type:

Full Time (Salaried)

Req ID:

170713 We are looking for a highly analytical, hands-on Marketing Operations Manager to own the architecture, performance, and integrity of our marketing systems. This role is responsible for ensuring our HubSpot ecosystem is not only built correctly, but also functioning as a reliable engine for lead generation, routing, attribution, and revenue reporting. This is a critical role in enabling scalable growth and providing confidence in our marketing performance. Core Responsibilities HubSpot Ownership & System Architecture Serve as the primary owner of HubSpot (Marketing Hub + CRM) Build and optimize workflows, forms, lists, and lifecycle stages Maintain scalable system architecture to support campaigns and growth Manage integrations with external platforms (PPC, SEO tools, call tracking, etc.) Lead Flow & Lifecycle Management Own end-to-end lead routing logic and governance Ensure accurate assignment, follow-up, and visibility across teams Define and maintain lifecycle stages (MQL, SQL, etc.) Identify and resolve breakdowns in the funnel Attribution & Reporting Establish and maintain attribution tracking (UTMs, source tracking, multi-touch) Build dashboards that connect marketing activity to pipeline and revenue Ensure data accuracy and consistency across reporting Partner with leadership and finance to validate performance metrics Data Integrity & Governance Maintain data hygiene standards across HubSpot Audit and clean legacy data, properties, and workflows Establish naming conventions and documentation Ensure compliance with data and privacy standards Campaign & Vendor Support Partner with Demand Generation to support campaign execution in HubSpot QA tracking and conversion events for PPC/SEO vendors Ensure campaigns are set up for accurate measurement and optimization Troubleshoot issues impacting performance or reporting

Experience:

5-8+ years in Marketing Operations, CRM management, or similar role Deep hands-on experience with HubSpot Marketing Hub and CRM systems Experience supporting demand generation and multi-channel campaigns

Technical Skills:

Advanced knowledge of workflows, lead scoring, and segmentation Strong understanding of attribution models and tracking (UTMs, pixels, etc.) Experience with data analysis and reporting (HubSpot dashboards, Excel, BI tools)

Mindset:

Systems thinker: understands how marketing, sales, and data connect

Detail-oriented:

spots issues before they become problems

Proactive:

doesn't wait for something to break to fix it

Collaborative:

works cross-functionally with marketing, sales, and vendors What Success Looks Like Lead routing is accurate, consistent, and visible across teams Attribution is clear and trusted from first touch through revenue Campaigns launch with clean tracking and measurable outcomes Data is structured, reliable, and actionable Leadership has confidence in marketing performance reporting

Working Conditions:

Full-Time Salaried Remote role within the United States 10% Travel to the corporate office in Bannockburn, IL Applicants must be legally authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship