Spirits Specialist - North Bay, CA

Skurnik Wines & Spirits - California Remote >

Sonoma, CA Apply Job Description:

Skurnik Wines & Spirits is seeking a highly motivated and organized North Bay-based Spirits Specialist to join our team in California. This role is ideal for someone with strong problem-solving skills, excellent communication abilities, and a passion for spirits and hospitality. The Spirits Specialist will be responsible for supporting sales efforts and maximizing the distribution and visibility of Skurnik Spirits brands across both on-premise and off-premise accounts throughout Sonoma, Napa, Sacramento, and the Sierra Foothills including Tahoe.

RESPONSIBILITIES

Support sales representatives in promoting and selling spirits brands

Deliver spirits samples to accounts

Execute in-store tastings

Schedule and lead consumer events in partnership with on and off premise accounts

Participate in supplier and market work with brand and sales managers

Assist with research and development for high-touch cocktail programs

Provide portfolio education to sales representatives and customers

Conduct staff trainings at account locations

Manage account relationships through regular in-person visits and virtual communication

Act as a conduit for the spirits portfolio by communicating messaging, updates and priorities effectively with sales representatives

Participate in monthly company sales meetings and spirits events

Complete sales initiatives, goals, and incentive programs

Track and report on sales activity; analyze data to support decision-making

QUALIFICATIONS

Minimum of 3+ years of relevant experience in one or more of the following:

Alcohol beverage sales

Hospitality or bar programs

Culinary or tasting room environments

Supplier or wholesale distribution

Strong cocktail knowledge and a genuine passion for hospitality

Excellent interpersonal and communication skills

Highly organized with strong problem-solving abilities

Proficiency in Microsoft Office Suite (especially Excel and Outlook)

Must be based in Sonoma, Napa or Sacramento

COMPENSATION

Based on experience: $75K-85K